New trends are shaping the ecommerce and retail industry. Here's what industry experts, including our very own CEO Alex Nisenzon, say that you need to know about what the industry faces going into 2025:
- Tech advancements: AI, machine learning, and predictive analytics will forecast demand, optimize inventory management, and drive further personalized shopping experiences for customers. Additionally, AR and VR will transform online shopping into an immersive experience, enhancing online product visualization.
- Omnichannel shopping: Retailers will see success if they are able to create a seamless online and offline shopping experience for consumers. Websites, mobile apps, and physical stores must integrate to create a cohesive experience to drive sales growth. As the line between online and offline shopping blurs, experiential retail will also play a big role in driving sales.
- DTC models: DTC is reshaping the retail landscape. With low barriers to entry and low launch costs, retailers and marketplaces need to discover emerging brands before their competitors and must use in-depth DTC data to do so.
- Social commerce: Social platforms are integrating shopping features allowing consumers to purchase directly from their social feeds. Ecommerce businesses will need to leverage these platforms to engage with consumers and drive sales strategically.
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"Reduced barriers to entry and low launch costs have driven an increase in DTC brands, resulting in an increasingly competitive ecommerce landscape. In order to capitalize on ever-changing consumer trends, traditional retailers and marketplaces are faced with the challenge of making effective merchandising decisions and discovering emerging brands before their competitors. As a result, we’ve seen the need for in-depth DTC data." - Alex Nisenzon, CEO of Charm
Breaking Out DTC Brands
Stay ahead of the curve by learning about these DTC brands that are growing fast and starting to see success.
1. CAKES body
Charm Growth Score™: 95.0
The first reusable, washable, non-adhesive silicone inserts designed for workout, lounge, and swim wear.
2. SKIN1004
Charm Growth Score™: 95.0
A skincare company from Korea that produces a line of hypoallergenic and soothing skincare products made with pure Centella Asiatica from Madagascar.
3. Xtool
Charm Growth Score™: 93.8
xTool is an industry-leading laser cutter and engraver brand that is loved by laser hobbyists and home business owners.
4. Callie Gifts
Charm Growth Score™: 93.7
The callie gifts shop lets you customize gifts. Shop for personalized, unique, meaningful & thoughtful gifts for everyone.
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