The future of retail

What does the future of retail hold? Our very own CEO, Alex Nisenzon discusses what's next for the retail industry. Here's what you need to know:

Nowadays, consumers interact with and establish relationships with brands themselves instead of retail organizations at large. There are new DTC brands emerging every day and consumers engage with them through social media.
Appealing to younger customers with DTC brand partnerships is a must for the broader success of retailers.
Leveraging a platform like Charm, which provides in-depth e-commerce insights into millions of DTC brands, enables efficient merchandising decisions at scale, ensuring retailers are consistently meeting consumer demand and expectations.
With TikTok being a key channel for consumers to discover new DTC brands, we see TikTok Shop being the next frontier of online shopping.

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DTC Brands at Nordstrom

Nordstrom launches partnerships with DTC brands to stay relevant and appeal to new and younger shoppers. Here are a few DTC brands being sold at Nordstrom.