What is athleisure doing to retail?

Athleisure isn’t just a trend—it’s reshaping the entire retail landscape. Here's what you need to know:

• The pandemic catapulted already-popular athleisure into everyday apparel as we were stuck at home and Zooming in comfortable clothing. As consumers got used to feeling comfortable, new athleisure brands emerged and found success.
• The global athleisure market was valued at $306.62 billion in 2021 and is expected to expand at a compound annual growth rate of 8.9% from 2022 to 2030.
• With athleisure wear being so versatile to be seen at home, at the gym, at work, and on the streets, it’s no surprise there are a growing number of DTC brands in this category.
• As athleisure continues to dominate, retailers are adapting to meet the growing demand for versatile, stylish, and comfortable clothing.
• Charm has identified the top 50 fastest-growing DTC athleisure brands of 2024. Explore which upcoming athleisure brands are seeing success and how they compare to the well-known brands that have been around for years
  

View The Top 50 Fastest-Growing Athleisure Brands of 2024

A recent Forrester study commissioned by Mastercard, “How Retailers Can Drive Growth with Revenue Diversification”, reveals that retailers are struggling to respond to consumer expectations. Here's what you need to know:

• Forrester surveyed 326 decision-makers at retailers around the world to assess their priorities, challenges, and opportunities driving growth with revenue diversification.

• 65% of retail decision-makers report that they find it harder to respond to rapidly changing consumer expectations than in previous years.

• 75% report their organization struggles to transform at the rate consumers' expectations are changing.

• Data solutions help organizations overcome challenges and grow revenue by providing them with enhanced consumer insights, better product assortments, and effective promotion of trending brands

⭐️ Charm is the leading brand discovery and analysis tool that is helping retailers diversify their revenue and keep up to date with consumer trends.

🕵️‍♀️ With in-depth data on over 4 million ecommerce brands, retailers using Charm discover emerging brands within their target product categories, make informed merchandising decisions, and get notified as soon as new brands enter the market.

Want more ecommerce insights like these? Book a demo today!