Many beauty brands have seen huge success on TikTok Shop in 2024. Here's what you need to know:
- TikTok has over 120 million daily active users in the U.S. alone.
- According to data from Shopify, 2024 brought in over 35.8 million social commerce users.
- TikTok's advantage is its ability to convert attention into sales, which is not true of all other social platforms.
- Charm data shows that beauty and personal care was the top product category on TikTok Shop driving over $1.5 billion in revenue in 2024 with brands including Tarte Cosmetics, Wavytalk, and TYMO among some of the most successful brands on the platform.
- Live shopping events have helped brands drive sales, with Stormi Steele, founder of Canvas Beauty driving $2 million in sales in a single day from live-stream shopping
- As consumers are fatigued with how influencers and ads appear on the platform, they are now turning to livestreams for more authentic influence. In 2025, U.S. livestreaming ecommerce is expected to generate around $56.7 billion in revenue.
The Top TikTok Shops in Beauty
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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