Top 10 TikTok Shop Product Categories

TikTok Shop has experienced an exceptional growth trajectory in 2024, with its revenue increasing by a staggering 175% from January to October. The platform has already achieved $5 billion in total revenue year-to-date, a clear sign of its rapidly expanding influence in e-commerce. The TikTok Shop growth rate reflects the platform's success in merging social media engagement with seamless shopping experiences. As more consumers discover the ease of shopping directly from their favorite TikTok creators, the platform continues to lead in online retail.

1. Beauty & Personal Care - $1.1 Billion

Beauty and personal care have become one of the most lucrative categories on TikTok Shop, generating a remarkable
$1.1 billion in revenue in 2024. Brands like Tarte have capitalized on the platform’s viral nature, offering popular makeup products and skincare solutions. With beauty content being one of the most engaging on TikTok, it’s no surprise that this category has seen rapid growth. The TikTok Shop growth rate in beauty products is a testament to the platform’s power to drive consumer demand, making beauty one of the highest-grossing sectors

Photo courtesy of tartecosmetics.com 

2. Womenswear & Underwear - $735 Million

The womenswear and underwear category has seen substantial revenue growth, bringing in $735 million so far this year. Brands like CAKES Body have tapped into the increasing demand for comfortable, body-positive fashion. TikTok’s influence on fashion trends and its ability to showcase real people wearing these products has helped elevate this category. The TikTok Shop growth rate in fashion, particularly womenswear and underwear, continues to surge as more consumers shop directly through engaging influencer content.

Photo courtesy of cakedbody.com 

3. Health - $468 Million

Health products, particularly supplements, have experienced significant success on TikTok Shop, with Goli Nutrition leading the way. This category has brought in $468 million in revenue, driven by the rise of wellness influencers and TikTok’s fitness community. Consumers flock to the platform for health tips, product reviews, and wellness challenges, all of which have contributed to the TikTok Shop growth rate in this sector. Goli’s viral success in 2024 highlights the platform’s ability to promote health products effectively.

Photo courtesy of golinutrition.com 

4. Sports & Outdoor - $398 Million

The sports and outdoor category has also seen remarkable growth, generating $398 million in revenue in 2024. Brands like DC Shoes, known for their skateboarding and outdoor gear, have gained massive traction through influencer partnerships and user-generated content. TikTok’s interactive format enables brands to showcase their products in action, whether it's skating or hiking. The TikTok Shop growth rate for sports and outdoor items reflects this trend, with millions in revenue contributing to the platform’s overall success.

Photo courtesy of dcshoes.com 

5. Phones & Electronics - $366 Million

Phones and electronics have become a major contributor to TikTok Shop’s booming revenue in the U.S., with the category bringing in $366 million year-to-date. Casetify, known for custom-designed and high-quality phone cases, has found success through TikTok’s viral content format, often promoted by influencers. As TikTok Shop growth continues in the U.S., electronics are positioned to generate even more revenue, with users increasingly relying on the platform for their tech-related purchases.

Photo courtesy of casetify.com



 

6. Fashion Accessories - $254 Million

Fashion accessories are a thriving category on TikTok Shop, with $254 million in revenue this year alone. Brands like Kitsch, known for trendy hair accessories and beauty tools, have benefitted from the platform’s ability to turn fashion-related content into a buying opportunity. As TikTok users engage with creators showcasing stylish accessories, sales have skyrocketed. The TikTok Shop growth rate for fashion accessories has been consistently high, making this category a key revenue driver.

Photo courtesy of mykitsch.com 

7. Home Supplies - $224 Million

Home supplies, including bedding and home décor, have seen $224 million in revenue in 2024, with Brooklinen leading the charge. TikTok’s home makeover and DIY content has created a surge in interest for quality home goods, and consumers are increasingly making purchases directly from the app. The TikTok Shop growth rate in the home supplies category has been steady, with more shoppers opting for easy, influencer-backed purchases to enhance their living spaces.

Photo courtesy of brooklinen.com 

8. Food & Beverages - $197 Million

The food and beverages category has emerged as a popular sector on TikTok Shop, with $197 million in revenue so far this year. RYZE Superfoods, offering products like adaptogenic coffee and smoothies, has capitalized on the growing trend of health-conscious food options. TikTok’s viral food challenges and recipe videos have played a huge role in driving this category's success, boosting the TikTok Shop growth rate and bringing in substantial revenue from the food and beverage sector.

Photo courtesy of ryzesuperfoods.com 

9. Household Appliances - $162 Million

Household appliances have carved out a lucrative niche on TikTok Shop, generating $162 million in revenue in 2024. Brands like Dyson, known for their premium vacuum cleaners and air purifiers, have benefited from the platform’s viral product demonstrations and user-generated content. The TikTok Shop growth rate in household appliances has been impressive, as more consumers seek out high-tech solutions for their home cleaning and air quality needs, driven by influencer recommendations and product showcases.

Photo courtesy of dyson.com 

10. Kitchenware - $161 Million

Kitchenware has become a popular category on TikTok Shop, with $161 million in revenue to date. Caraway, a brand known for its stylish and non-toxic cookware, has garnered significant attention thanks to TikTok’s viral cooking videos. Consumers are drawn to visually appealing kitchen products that also offer functionality. The TikTok Shop growth rate in this category reflects the increasing demand for high-quality, aesthetically pleasing kitchenware that aligns with the latest cooking trends.

Photo courtesy of caraway.com 

As TikTok Shop continues to grow, the impressive revenue generated by these categories demonstrates the platform's impact on modern e-commerce. The TikTok Shop growth rate is a clear indicator of how influential the platform has become in reshaping online retail. From beauty and fashion to health and home goods, TikTok Shop’s ability to seamlessly integrate shopping with viral content has made it an e-commerce powerhouse.


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