U.S. TikTok Shop has had rapid growth throughout 2024 and into 2025, solidifying itself as a major player in ecommerce. Consumers have increasingly turned to TikTok Shop for their shopping needs, taking advantage of viral trends, influencer-driven recommendations, and seamless in-app purchasing. Sales peaked in November and December when many consumers relied on
U.S. TikTok Shop for their holiday shopping, showcasing the platform's growing influence in digital retail. As brands continue to capitalize on TikTok’s algorithm and user engagement, the latest U.S. TikTok Shop sales data reveals the top-performing shops and their impact on the platform.
Top U.S. TikTok Shops in 2024 & 2025
Over the past few months, Halara US has generated over $17 million in sales, positioning itself as one of the top-performing brands in U.S. TikTok Shop.
Overall, the top shops are a mix of well-established and emerging brands. Tarte Cosmetics, a beauty brand founded in 1999, remains a major player in the industry, while Wavytalk, a 3-year-old hair tools brand, has leveraged the U.S. TikTok Shop to achieve rapid success. Below is a closer look at the brands driving U.S. TikTok Shop sales data in 2024 and 2025.
1. Halara US
Photo courtesy of thehalara.au
Halara US is a women’s activewear brand known for its high-quality leggings, dresses, and athleisurewear. The brand has mastered social commerce by using influencer partnerships and viral try-on videos to drive sales. By maintaining affordable pricing and focusing on comfort-driven styles, Halara US has generated over $17 million in U.S. TikTok Shop sales, making it one of the top brands on the platform.
2. Tarte Cosmetics
Photo courtesy of tartecosmetics.com
Tarte Cosmetics, a beauty brand founded in 1999, continues to dominate the makeup industry with its clean, high-performance products. The brand has leveraged TikTok Shop by offering exclusive bundles, limited-time discounts, and influencer collaborations. Tarte’s viral products, such as the Shape Tape concealer, have contributed significantly to its sales growth.
3. Goli Nutrition
Goli Nutrition is best known for its apple cider vinegar gummies and other wellness supplements. With an engaging TikTok presence and compelling health benefits, Goli has become a trusted brand in the supplement space. The company’s ability to package wellness in a fun and convenient form has made it one of the top-performing brands in U.S. TikTok Shop sales data for 2024 and 2025.
4. Comfrt
Comfrt is a rising beauty and self-care brand that has gained traction through TikTok’s viral marketing. Known for its innovative skincare and body care products, Comfrt has successfully positioned itself as a must-have brand for Gen Z and millennials. The brand’s ability to generate high engagement through tutorials and influencer endorsements has made it a top seller on U.S. TikTok Shop.
5. The Lost Skills
Photo courtesy of thelostskillsacademy.com
The Lost Skills brand has found success by tapping into the growing interest in self-sufficiency and survival skills. Selling books, guides, and practical tools for modern homesteaders, this brand has carved a niche in U.S. TikTok Shop. Its viral content showcasing survival tips and practical knowledge has made it a go-to source for those looking to learn essential skills.
6. Wavytalk
Photo courtesy of wavytalk.com
Wavytalk is a 3-year-old hair tools brand that has used U.S. TikTok Shop to catapult itself into mainstream recognition. Known for its innovative curling wands, hair dryers, and styling tools, Wavytalk has built a strong reputation through viral hair tutorials and influencer partnerships. The brand’s ability to demonstrate instant, eye-catching results in short videos has significantly contributed to its sales success.
7. Micro Ingredients
Photo courtesy of microingredients.com
Micro Ingredients specializes in high-quality, organic superfood powders and supplements. The brand has gained a loyal customer base by promoting wellness-focused content and showcasing the benefits of its products through educational TikTok videos. By tapping into the health and wellness movement, Micro Ingredients has become one of the top-selling brands on U.S. TikTok Shop.
8. Mary Ruth's Organics
Photo courtesy of maryruthorganics.com
Mary Ruth’s is a trusted name in the health and wellness industry, offering organic vitamins, liquid supplements, and probiotics. The brand has leveraged TikTok Shop’s accessibility to promote its products through influencer testimonials and health-focused content. Its commitment to clean, high-quality ingredients has made it a favorite among health-conscious consumers.
9. Medicube
Photo courtesy of themedicube.com.sg
Medicube is a Korean skincare brand that has gained popularity for its science-backed, dermatologist-tested formulas. With viral before-and-after transformation videos and influencer endorsements, Medicube has successfully captured the attention of skincare enthusiasts on U.S. TikTok Shop. Its medical-grade skincare solutions cater to consumers looking for effective, results-driven products.
10. Merach Fitness
Photo courtesy of themedicube.com.sg
Merach Fitness is a home workout brand specializing in smart exercise equipment such as rowing machines, treadmills, and stationary bikes. As home fitness continues to trend, Merach Fitness has used U.S. TikTok Shop to promote its sleek, high-tech fitness solutions. The brand’s engaging fitness challenges and real-time product demonstrations have driven significant U.S. TikTok Shop sales.
As U.S. TikTok Shop sales data continues to showcase impressive growth, brands are finding new ways to leverage the platform’s viral nature and engaged audience. Whether through influencer partnerships, interactive content, or exclusive product drops, these top-performing brands are capitalizing on TikTok’s unique ecommerce ecosystem.
With record-breaking numbers during the holiday season, TikTok Shop is proving to be a major force in digital retail. As 2025 progresses, brands that innovate and adapt to social commerce trends will continue to see remarkable success on TikTok Shop.
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