Top 10 TikTok Shoe Brands

TikTok Shop has experienced an extraordinary 444% revenue increase from January to October 2024, bringing in a total of $71 million in revenue year-to-date. A major contributor to this success has been the incredible rise of TikTok shoes, with a variety of footwear brands benefiting from the platform's viral potential. The TikTok Shop growth rate has been especially impressive in the shoes category, with both established names and emerging brands making a significant impact. These shoes brands on TikTok have seen massive success, leveraging the app’s social commerce power to reach millions of potential customers. In this article, we’ll explore the top brands that have made a mark in the TikTok shoes category, showing how they’ve leveraged viral trends to drive sales.

Top 10 Fashion Brands with Impressive Revenue

Several beauty brands have achieved impressive success on TikTok, leveraging the platform's highly engaged user base to amplify their sales. Let’s take a look at the top 10 TikTok beauty brands by revenue:

1. DREAM PAIRS - $4.3M

Photo courtesy of dreampairs.com 

DREAM PAIRS has been a standout performer in the TikTok shoes category, generating an impressive $4.3 million in revenue. Known for offering a wide range of affordable and stylish footwear, this brand has resonated with TikTok’s diverse audience. From trendy boots to elegant heels, DREAM PAIRS has become a favorite among TikTok influencers and shoppers alike. The brand's success is largely driven by its ability to combine comfort with fashionable designs, making it a top choice in the competitive TikTok shoes market. As one of the leading shoes brands on TikTok, DREAM PAIRS continues to capitalize on the platform’s viral trends, which have significantly boosted its sales.

2. evellyhootd - $3.2M

Photo courtesy of evellyhootd.com 

evellyhootd is another brand making waves in the TikTok shoes space, earning $3.2 million in revenue. Specializing in comfortable and stylish slippers, boots, and sandals, evellyhootd has become synonymous with cozy, everyday footwear. TikTok influencers love showcasing these versatile shoes, highlighting their comfort and trendy appeal. The brand’s ability to create viral TikTok shoes that resonate with consumers has been a key driver behind its growth. By tapping into TikTok’s engaging video content format, evellyhootd has created a loyal following, pushing it to the forefront of the shoes category on the platform.

3. Crocs - $2.2M

Photo courtesy of crocs.com 

Crocs, a household name in the footwear industry, has seen $2.2 million in sales on TikTok Shop in 2024. The brand's iconic clogs and cozy slippers have gained new popularity thanks to TikTok’s viral trends. With influencers showcasing their love for Crocs in fun and creative ways, the brand has become a staple in TikTok’s shoes category. The versatility of Crocs, combined with their comfort, makes them a perfect fit for the platform, where style and practicality are equally important. As one of the most recognized shoes brands on TikTok, Crocs continues to benefit from the app’s viral power, maintaining strong sales throughout 2024.

4. Hey Dude - $2.8M

Photo courtesy of mensjournal.com 

Hey Dude has carved out a strong presence in the TikTok shoes category, generating $2.8 million in revenue so far in 2024. Known for their lightweight, comfortable slip-on shoes, Hey Dude has captured the attention of TikTok’s fashion-forward and comfort-seeking audience. The brand's simple yet stylish designs have become favorites among influencers, further fueling their popularity. As more consumers turn to TikTok for fashion inspiration, Hey Dude's ability to combine comfort with style has made it one of the top-performing shoes brands on TikTok.

5. PACSUN - $1.4M

Photo courtesy of pacsun.com 

PACSUN, primarily known for its casual apparel, has also made a mark in the TikTok shoes category, earning $1.4 million in revenue. Offering a selection of trendy shoes, PACSUN has benefited from its alignment with TikTok’s laid-back, youthful aesthetic. The brand has become a go-to for consumers seeking fashionable footwear that complements their everyday style. With a strong TikTok presence, PACSUN has successfully integrated its shoes into viral trends, helping drive sales through influencer-driven content and organic reach on the platform.

6. ONLINE CUTE SHOES - $1.2M

Photo courtesy of onlinecuteshoes.com 

ONLINE CUTE SHOES has made a significant impact on TikTok Shop, generating $1.2 million in revenue. Specializing in fashionable and affordable footwear, this brand has become a favorite among TikTok users looking for trendy shoes at accessible prices. By engaging with TikTok's massive audience, ONLINE CUTE SHOES has gained viral attention, leading to increased sales and brand recognition. As shoes brands on TikTok continue to thrive, ONLINE CUTE SHOES is proving that affordability combined with style can lead to success on the platform.

7. POSEE - $1.1M

Photo courtesy of posee.com 

POSEE is another emerging brand that has seen solid performance in the TikTok shoes category, with $1.1 million in revenue. Known for offering a range of stylish yet affordable footwear, POSEE has caught the attention of TikTok’s fashion-conscious audience. The brand’s ability to showcase its shoes in fun, eye-catching TikTok videos has played a major role in its viral success. As one of the promising shoes brands on TikTok, POSEE’s growth continues to reflect the power of the platform in elevating new brands.

8. SAGUARO - $1.0M

Photo courtesy of saguaro.com 

SAGUARO, a brand specializing in outdoor footwear, has earned $1.0 million in sales this year on TikTok Shop. Known for their durable sandals and hiking shoes, SAGUARO’s products have resonated with TikTok users who love outdoor adventures and fitness. Through TikTok’s engaging videos, influencers have showcased SAGUARO’s comfortable and reliable shoes, driving sales and brand visibility. The success of SAGUARO highlights how niche shoe brands can also find success on TikTok, capitalizing on the platform’s diverse audience.

9. BREAD - $709K

Photo courtesy of lacebread.com 

BREAD has generated $709K in revenue from TikTok Shop, offering an innovative range of stylish, eco-friendly footwear. The brand has leveraged TikTok’s viral nature to promote its sustainable shoes, gaining traction among environmentally-conscious consumers. With a focus on both style and sustainability, BREAD has carved out a niche on TikTok, appealing to shoppers who prioritize ethical fashion. The success of BREAD underscores the growing importance of sustainability in the shoes market and TikTok’s role in promoting eco-friendly products.

10. Belovely - $620K

Photo courtesy of belovelyshoes.com 

Belovely, a brand offering a variety of affordable and chic footwear, has earned $620K in revenue through TikTok Shop. Known for its versatile shoes that range from casual to dressy styles, Belovely has captured the attention of TikTok shoppers seeking both comfort and style. The brand’s presence on TikTok has been bolstered by influencer promotions and user-generated content, contributing to its success in the platform’s competitive shoes category.

The explosive growth in the TikTok shoes category has been a major contributor to TikTok Shop’s impressive performance in 2024. With $71 million in revenue year-to-date, TikTok has solidified its place as a powerhouse in e-commerce, driven by shoes brands on TikTok that effectively leverage viral trends. From established brands like Crocs and Hey Dude to emerging names like POSEE and BREAD, the platform continues to transform how consumers discover and purchase footwear.

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