British DTC Brands Eye the U.S. As Their Next Big Market

Several British DTC startups have made their American debuts in the past year.

Here's what you need to know: 

• With the U.K.'s retail industry facing harsh economic headwinds, many British brands are looking to target the U.S. consumer market, especially because it is nearly six times larger.
• While being a brand with British roots can be a unique selling point, these companies face higher marketing and fulfillment costs as they expand to the U.S.
• As these brands expand internationally, many of them anticipate the U.S. will be their biggest foreign market in the coming years.
• Experts are aware of the differences in American and British consumer buying habits. Americans tend to buy in bulk and have loyalty to big brand names, while U.K. consumers shop in small quantities and are generally less brand loyal.

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British Startups That Have Made American Debuts

Antler

Growth Score: 62.7

• Antler aims to position itself as a British travel brand with a global appeal.
• After launching the U.S., their ecommerce sales were up by 96%.
• The brand plans to add more travel-geared partners in the U.S.

Vivobarefoot

Growth Score: 86.6

• This barefoot shoe brand founded in 2012 began selling in the U.S. in 2023 and the U.S. is now their biggest growing region.
• Much of their U.S. sales are coming from New York and Los Angeles.

Form Nutrition

Growth Score: 37.4

• This protein and supplement brand started selling in the U.S. after receiving many social media and organic requests from U.S. consumers.
• After testing the market by shipping to U.S. customers, they officially opened a warehouse in 2022 and began selling on Amazon among other retailers.

Pura

Growth Score: 94.6

• This sustainable diaper brand made its U.S. debut in the past year.
• Pura had been in talks with Walmart shortly after launching in 2020.
• In June they launched in 1k Walmart stores and are on the retailer's website.

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