Children’s and maternity apparel brand, Monica + Andy, started in 2014 as a DTC business and started working with Walmart in 2022. Here's what you need to know:
- During the pandemic, Monica + Andy switched from a smaller manufacturer to a larger one which made it possible for them to partner with the major retailer Walmart.
- In its first year of working with Walmart, the brand was just figuring out how to work with a large wholesale partner, but now it has added styles to both its core line and Walmart line. Monica + Andy currently offers more than 4,000 different styles and colors across 164 SKUs.
- The maternity fashion market was worth $21 billion last year and the number is expected to grow to nearly $30 billion by 2030.
- Research shows that many DTC brands now see wholesale as a stable growth channel. This comes as DTC brands like Adore Me have entered the wholesale space.
Charm Data on Monica + Andy
Monica + Andy
Charm Growth Score™: 65.1
Charm Success Score™: 71.6
Charm Sophistication Score™: 74.4
Facebook: 94th Percentile
Instagram: 99th Percentile
Website Traffic: 99th Percentile
Advertising: 94th Percentile
The finest organic baby clothing, accessories & essentials for real life families. Sustainably sourced, GOTS certified cotton and safe, trusted nursery essentials
The Fastest-Growing Children's and Maternity Apparel Brands
1. Momanda
Charm Growth Score™: 81.6
Selling a "Nursing Bralette" that is both practical and feminine.
2. Bumpsuit
Charm Growth Score™: 80.6
A new maternity brand that is redefining pregnancy style.
3. Seraphine Maternity
Charm Growth Score™: 78.8
The leading maternity brand with over 20 years of experience offering stylish and functional clothing for expecting mothers.
4. Hatch
Charm Growth Score™: 76.9
Find Fashionable Maternity Clothing for every stage of your pregnancy at HATCH. Find everything from dresses and bras to nursing wear and sweaters.
5. Kindred Bravely
Growth Score™: 75.2
Motherhood can be hard, finding clothes that are comfortable AND beautiful shouldn't be. Kindred Bravely: from the bump to the breast and beyond.
Having difficulty viewing some of this information? Sign in or upgrade your account now.
Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find ecommerce insights with Charm.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Book a Demo