Branch Basics is entering mass retail for the first time with a major Target rollout, featuring a lower-priced product line and its biggest marketing campaign to date. Here's what you need to know:
- Branch Basics launches in 600+ Target stores with a new $4.99 ready-to-use spray bottle for its cleaning solutions (a Target-specific SKU that is more affordable than their current hero product, a 33-ounce $55 cleaning concentrate).
- The Target launch is supported by Branch Basics’ largest-ever marketing push, including influencer partnerships, email, and digital ads to drive awareness.
- This move reflects both companies' shared focus on eco-conscious products, with Target continuing to expand its clean home aisle alongside brands like Dropps and Aunt Fannie’s.
- Despite challenges in retail and lower foot traffic, Branch Basics sees this as a pivotal test of its ability to succeed beyond DTC.
Top 3 DTC Home Cleaning Supply Brands
Whether you're searching for DTC brands to add to your retail product assortment 🛍️, to secure your next client 🤝, or to become your next investment opportunity 💰, take a look at these fast-growing DTC brands that are leading the charge in the cleaning category.
Natulim
Charm Growth Score™: 93.73
Charm Success Score™: 93.82
Fastest-Growing Channel: Instagram
Natulim is an eco-friendly cleaning brand offering biodegradable, plastic-free detergent strips and household products designed for sensitive skin and sustainable living.
Branch Basics
Charm Growth Score™: 93.54
Charm Success Score™: 99.55
Fastest-Growing Channel: Instagram
Branch Basics is a DTC cleaning brand offering non-toxic, fragrance-free concentrate-based cleaners designed for safe, sustainable use across home surfaces, laundry, and more.
The Rag Company
Charm Growth Score™: 93.20
Charm Success Score™: 99.15
Fastest-Growing Channel: Social Advertising
The Rag Company is proud to offer a complete lineup of premium Microfiber Towels and Car Detailing Products.
Top 3 Cleaning Supply Products on TikTok Shop
TikkTok Shop is not just for impulse buys. Shoppers are increasingly turning to the platform to purchase cleaning supplies and other household goods.
Data reflects U.S. TikTok Shop sales in the Cleaning Supply category
January 1, 2025 to March 31, 2025
Highly Scented Mop Soap
Shop: R & W Co.
Revenue: $2.16 M
Items Sold: 186K
This mop soap is designed for effective household cleaning and has a fragrance to enhance the cleaning experience.
10 Counts Dishwashing Rags
Shop: OPPXIN
Revenue: $980K
Item Sold: 101K
These multi-purpose wire dishcloths are great for scrubbing kitchen messes without leaving scratches.
Mop Head & Scrub Brush Refill
Top Shop: TIDY MONSTER
Revenue: $712K
Item Sold: 45K
These brush refills are made for O-Cedar mops and offer a hard bristle head for tough messes.
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