Phueut has emerged as one of the leading U.S. TikTok Shop brands in the Home Supplies & Household Appliances category between December 1, 2024, and February 24, 2025. Known for its compact and powerful steam cleaners, Phueut has captivated cleaning enthusiasts across social media platforms. With its practical product design, effective performance, and user-friendly features, Phueut continues to stand out among a competitive lineup of home cleaning tools. Here are three key things to talk about when exploring the rapid rise of Phueut.
Phueut Dominating U.S. TikTok Shop Sales
Phueut has generated $2.8 million in U.S. TikTok Shop sales over a three-month period, reflecting the brand’s impressive market traction. Viral content featuring real-time cleaning demos has played a key role in its visibility and conversion success.
With features that resonate with everyday users—from chemical-free cleaning to multi-surface adaptability—the Phueut steam cleaner has proven to be both practical and appealing. This blend of function and affordability has helped the brand dominate the conversation in the household cleaning space on U.S. TikTok.
Top Product: Phueut Handheld Steam Cleaner with 11-Piece Accessory
The Phueut Handheld Steam Cleaner with 11-Piece Accessory has emerged as the brand’s breakout product, generating $2.5 million in revenue and selling 67,000 units. This comes amid a booming home supplies and household appliances category on U.S. TikTok Shop, where top-performing products collectively brought in $172 million in total revenue and 10 million units sold during the same period.
This success places Phueut among the top-performing household product brands on U.S. TikTok. The cleaner’s ability to cut through grime without the use of harsh chemicals makes it a favorite among eco-conscious and efficiency-driven shoppers. Its accessory-rich design also adds value, making the Phueut steam cleaner an all-in-one solution for floors, bathrooms, kitchens, and more.
Phueut Digital Growth Potential
As Phueut continues to grow its fan base, there is strong potential to elevate its direct-to-consumer strategy. By optimizing its website, expanding its product line, and offering loyalty programs, the brand could foster deeper relationships with its customers.
Phueut’s continued investment in short-form video, influencer partnerships, and educational content will likely drive higher retention and conversion rates. These efforts can solidify the brand’s place in the everyday lives of consumers seeking effective, convenient cleaning solutions. Establishing stronger post-purchase communication and customer service touchpoints will also be key to cultivating brand trust and long-term loyalty.
What’s Next for Phueut?
With proven product performance, viral appeal, and a fast-growing community, Phueut is poised to build on its TikTok momentum. Future opportunities include launching new cleaning innovations, expanding into international markets, and enhancing its ecommerce capabilities. As it continues to prioritize user-friendly technology and visual storytelling, Phueut is set to become a staple in modern home care routines. With growing brand loyalty and digital presence, the company is also in a strong position to diversify into adjacent categories such as smart home tools and sustainable cleaning accessories.
Charm.io is a powerful ecommerce brand prospecting tool that tracks the growth of over 4 million brands across diverse categories, including the home and kitchen sector. By subscribing, you can access detailed insights into Phueut’s digital and social performance, with unique metrics that go beyond traditional Growth and Success Scores to help uncover trends, opportunities, and competitive positioning.
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