Schenley has proven itself as a rising name in the Home Supplies & Household Appliances category on TikTok Shop between December 1, 2024, and February 24, 2025. Known for its sleek and effective steam cleaning devices, Schenley has resonated with both minimalist home lovers and deep-cleaning enthusiasts. Combining functionality with stylish design, Schenley has carved out a space for itself as a go-to solution for convenient and chemical-free home care.
Backing this momentum are its Charm Growth Score™ of 55.53 and Charm Success Score™ of 32.55, which reflect early traction and strong engagement potential as it scales. Here are three essential things to talk about when discussing Schenley's growing success.
55.5Charm Growth Score™
32.6Charm Success Score™
Photo courtesy of schenleytech.com
Schenley Dominating U.S. TikTok Shop Sales
With $1.9 million in U.S. TikTok Shop sales, Schenley is solidifying its place among top home appliance brands. Its popularity on the platform stems from high-performing product videos that showcase the ease and efficiency of steam cleaning.
By delivering products that clean deeply without chemicals or complicated set-ups, Schenley has captured the attention of busy homeowners and renters alike. TikTok’s visual storytelling format has helped the Schenley steam mop go viral, reinforcing its status as a smart solution for hygienic living.
Top Product: Schenley 7-in-1 Steam Mop with Detachable Handheld Steamer
Among the top-performing products in the household appliance category, Schenley’s 7-in-1 Steam Mop has stood out for its versatility and thoughtful engineering. This multifunctional cleaner exemplifies the brand's focus on innovation by generating $1.8 million in revenue and selling 21,000 units.
These figures also contribute to the impressive overall performance of the category, which saw top home supplies and appliances on U.S. TikTok Shop reach $172 million in revenue and 10 million units sold during the same period. The Schenley steam mop offers a flexible cleaning solution for floors, grout, upholstery, and more with a detachable handheld steamer and a range of accessories. Its popularity is a testament to modern consumers’ demand for space-saving tools that don’t sacrifice performance.
Schenley Channel Brand Visibility
The brand’s visibility metrics—including an impressive 80.4 percentile on Facebook and 71.6 percentile in web traffic—reflect its growing digital footprint and ability to reach new audiences across channels.Schenley’s upward momentum offers a unique opportunity to boost its direct-to-consumer presence. With an expanding product line and consistent engagement on TikTok, the brand is well-positioned to convert casual shoppers into loyal customers.
A more substantial website experience, loyalty programs, and email marketing could amplify repeat purchases and customer satisfaction. As Schenley invests further in digital strategy, its potential for long-term growth will likely expand across both online marketplaces and its own platforms. Strengthening customer support and post-purchase engagement can also help solidify trust and encourage repeat business from satisfied users.
What’s Next for Schenley?
As demand for innovative and sustainable home cleaning solutions continues to rise, Schenley has the momentum to scale further. Future goals may include expanding into adjacent cleaning categories, launching subscription-based accessory kits, or entering new international markets. With strong TikTok performance, trusted product reviews, and growing brand recognition, Schenley is positioned to become a household essential for modern living.
Charm.io is a powerful ecommerce brand prospecting platform that tracks the growth of over 4 million brands across various industries, including the home and kitchen category. By subscribing, you can dive into detailed insights on Schenley’s digital and social performance, using advanced metrics that go beyond standard Growth and Success Scores to uncover its market position and growth potential.
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