The Top 5 Trends in Ecommerce

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Want to know what’s next for the ecommerce industry? Our very own VP of Charm, Jim Phillips, shares the top 5 future ecommerce trends. Read the full interview from The Ecomm Manager and learn about how Charm’s ecommerce intelligence platform helps you stay up to date on these trends. Here's a summary of the top 5 trends:

1. AI (but in more ways than you think): Some specific applications of AI include personalization, customer service and chatbots, product discovery, and price optimization, just to name a few.
2. New Versions of Social Commerce: With some social platforms struggling to convert, new players have emerged to improve the customer experience.
3. Shoppable Video: With the introduction of the new short-form video and photo feed, consumers can now delve into products and shop directly from content generated by influencers, brands, and fellow customers.
4. Advancements in Personalization: Consumers are increasingly expecting to receive a customized shopping experience, and first-party data collected by DTC brands are used to offer that level of personalization.
5. Marketplaces Productizing their Services: A DTC shop that also sells on Amazon can now enable Buy with Prime on their direct-to-consumer web store.

3 Ways to Stay Up To Date on Ecommerce Trends with Charm

1. Visit Charm's Trending Page

This page is where we update you on trending DTC categories and highlight some of the fastest-growing brands. 

Visit the Trending Page

2. Follow Brands You Care About

Click “Follow” on any Brand Report and get updates on that brand sent to your inbox every two weeks. Be the first to know if a brand added new technology, hired new employees, launched new ads, added new products, and more.