The Top 10 Fastest-Growing DTC Subscription Boxes
Subscription boxes allow brands to engage in a relationship with consumers and bring value at a lower cost meaning consumers save money and will likely be more engaged with the brand.
Additionally, the age of subscribers, generational incomes, cost of ownership versus usage, and consumer instant gratification mentality has all led to the growth of the subscription commerce economy.
Let’s look at ten of the fastest-growing DTC subscription boxes using Charm.io’s Growth score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time
10 Fastest-growing DTC Subscription boxes
Nestled in the fertile mountain valley of Kamas, Utah, Ballerina Farm offers mountain-raised meat and home goods from their farm to consumers’ doors. They harvest meat from Berkshire pigs and a healthy assortment of Angus, Hereford, Charolais, and other top-notch cattle breeds. Ballerina Farm uses dry-aged beef and animals are harvested humanely at local USDA approved butchers.
2. Lilac St
Lovingly designed. Cruelly-free. Handmade lashes. For infinite looks to strike fire in your heart. Lilac St. was founded by Alicia Zeng during the Covid-19 pandemic to offer consumer at-home extensions infused with deep care and thoughtful design. Their lashes are vegan and made with 100% premium korean silk pbt and bonded with body-safe glue and cotton thread. A portion of each subscription box goes towards supporting children facing extraordinary barriers to go to school in a developing country.
Ritual Zero Proof specializes in non-alcoholic spirits. Unlike some other brands, Ritual Zero Proof crafts their drinks as opposed to distilling them, meaning there is never any alcohol ever. Consumers can choose from one, two, three, and four bottle subscription boxes and receive the best price, a discount on all merch, and VIP access to new and exclusive products.
Offering personalized makeup and beauty products, exclusive offers, and how-to video tutorials from stylists, IPSY offers the best beauty subscription boxes. By delivering a set of personalized beauty products straight to consumers’ doors, they make it easy to try favorite brands at incredible value. Consumers take a quick questionnaire about their beauty preferences, skin tone, hair color, eye color, favorite brands, and more and IPSY then curates new assortments of products each month.
As one of the best monthly subscription boxes, Bespoke Post releases new themed boxes filled with quality goods to their subscription members. Each box is built around a specific story or theme, with the goal of introducing consumers to something new. Products include shaving sets, shoe shine kits, home bar essentials, and more. Consumers can preview, customize, switch, or skip their subscription and boxes ship mid-month.
6. Stitch Fix
Stitch Fix is one of the best subscription services as it’s a personal styling service for women, men, and kids that sends clothing directly to consumers’ doors (with free shipping and returns). Their mission is to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts for a personalized experience. Consumers take a style quiz, receive pieces picked by Stitchfix stylists, and only pay for the items they keep.
As a fragrance subscription service, Scentbird seeks to empower each and every person to express themselves through scent. As a fragrance destination for men and women, Scentbird is a single place to discover, explore, learn about, and experience scents just for consumers. Customers can explore over 600 designer fragrances and receive new designer scents every month.
HelloFresh is America’s most popular meal kit with the most 5-star reviews, recipe variety, and fresh and affordable meal kit delivery service. Consumers choose from a variety of meals and plans based on their dietary needs and preferences, the number of people in their household, recipes needed per week, and more. HelloFresh uses pre-measured ingredients and recyclable materials.
Ritual is committed to creating the purest, most effective formulations for everyday health, and sharing every ingredient, source, and scientist behind their products. Their products are non-GMO, vegan, third party tested, and contain traceable ingredients with no artificial colorants.Ritual’s subscription is easy to start, easy to cancel, and offer a money back guarantee.
Book of the Month curates each month’s best new books so consumers can spend more time reading and less time researching. They feature five to seven wow-worth reads to choose from and customers can choose to read or skip whenever they want. This subscription service wants consumers to relish in the can’t wait energy that comes with diving into their next favorite book.
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