The Top 10 Fastest-growing DTC DIY & False Eyelash Brands

Personalization is a key strategy for the fastest-growing direct-to-consumer (DTC) brands and DTC beauty brands are no different.

For example, having a full set of thick and luscious eyelashes is top of mind in the beauty and cosmetic scene, and mascara is no longer the only way to achieve this desired look.

False eyelashes are making an enormous comeback in recent years with Grandview Research reporting that the global false eyelashes market size was valued at $1.62 billion in 2021 and is expected to register a compound annual growth rate of 6.2% by 2030.

Using Charm.io and Charm.io’s Growth score, a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time, we found ten of the fastest-growing DTC Do-it-Yourself (DIY) & False eyelash brands in the market today. 

Let’s take a look at each of these brands in today’s article!

10 of the Fastest-growing DTC DIY & False Eyelash Brands

1. Lilac St.

Lovingly designed. Cruelly-free. Handmade lashes. For infinite looks to strike fire in your heart. Lilac St. was founded by Alicia Zeng during the Covid-19 pandemic to offer consumer at-home extensions infused with deep care and thoughtful design. Their lashes are vegan and made with 100% premium Korean silk pbt and bonded with body-safe glue and cotton thread.

2. Lash Therapy

An Australian-owned brand, Lash Therapy delivers premium natural beauty products with proven scientific benefits and only the best ingredients. Their products enhance your natural beauty, strengthen your confidence, and empower women. Cruelty-free, 100% natural ingredients, and money-back guarantees to promote long, luscious lashes and brows that you will love endlessly.

3. Lashify

With over 185 patents and 167 trademarks worldwide, Lashify is the world’s first and only DIY lash extension system making complex beauty applications simple. CEO and founder, Sahara Lotti invented the revolutionary Gossamer lash, fuse control wand, whisper-light, bondage bonds, the Gossamer cartridge, and Underlash Technology.

4. Urban Doll

Urban Doll is the brand that turns heads, creates killer looks, and next-level aesthetics. They give users an affordable solution to feel their best with lashes that can be applied at home and wear confidently for two weeks.

5. Flutter Habit

Kasey Jackson was unsatisfied with falsies and eyelash extensions and created Flutter Habit to provide lashes with long wear times, affordable prices, and a comfortable application. Using small segments underneath the natural lash instead of large strips on top, Flutter Habit’s lashes are faux mink (cruelty-free) and designed to be worn safely for 3–5 days.

6. Glamnetic

Using magnetic liquid eyeliner to create a surface for the strip of cluster of magnetic lashes to grip to, Glamnetic offers an extensive library of lash styles. Lashes are precut to 2.9 cm (the average length of the human eye, include magnetic lash anchors for extra security, and lash pairs can be worn over 40 times with proper care.

7. Lash Linx

The most customizable DIY lashes. Lash Linx allows consumers to create their own lashes and DIY lash extensions with their lash ribbons. Lash Linx’s Lash Ribbon is the world’s first 6” DIY lash system where you can cut it into smaller segments to customize your own eyelash strip or eyelash extension.

8. Veyelash Factory

Veyelash Factory has been the leading professional eyelash extension manufacturer in China. They Specialize in Volume Eyelash extensions, tweezers, adhesives, and aftercare accessories with worldwide distribution. 90% of customers are in Northern America, Europe, and The Middle East.

9. London Lash Pro

As the leading supplier of eyelash extension supplies and over 10 years’ experience, London Lash Pro provides high quality professional eyelash extension products to technicians all over the world. All lashes are made from a synthetic material, cruelty-free and hypoallergenic.

10. Dose of Lashes

Using premium & innovative lash fibers, Dose of Lashes lashes are comfortable, lightweight and are reusable up to 60 times with no damage to consumer’s natural lashes. False lashes products include Russian strip lashes, fluffy faux, 3D mink, 6D mink, 3D faux mink, everyday lashes, evening lashes, wedding lashes, and more.

Find more information about these brands and other DTC products by using Charm.io.

With Charm, you can get in-depth DTC insights by signing up for a free account today. You can also sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to grow your business.