Dr. Martens is embracing sustainability with its new recycled leather collection and resale platform. Here's what you need to know:
- The recycled leather collection is called Genix Nappa and is in partnership with the sustainability tech company Gen Phoenix. The line will feature recycled leather remakes of three Dr. Martens styles.
- Dr. Marten's resale platform, ReWair, launched online this month using tech from Archive. The platform allows customers to shop for used boots, shoes, and bags, which are restored before being put up for sale online.
- Customers can exchange their worn Dr. Martens footwear and bags for a $20 discount voucher.
- Creating a profitable resale model is part of their DOCS Strategy, which also includes putting their DTC line first and expanding through B2B strategies.
- By 2040 Dr. Martens aims to have 100% of its footwear made from sustainable materials with all products having a sustainable, end-of-life option.
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5 Fast-Growing Sustainable Clothing & Footwear Brands
Now more than ever, consumers are thinking more about the longevity of the products they use as well as their impact on the environment. Below are five fast-growing sustainable clothing brands.
1. Cariuma
Charm Growth Score™: 87.6
This B Corp sustainable footwear brand designs each shoe style to be high quality and low impact with practices to improve the product and keep the earth and consumer top of mind.
2. Boody
Charm Growth Score™: 85.7
With Sustainability as its core mission, Boody creates sustainable and ethical bamboo clothing. They seek to reduce wastage, remove pesky pesticides, and stay mindful of water consumption to make products that will make consumers feel good.
3. TALA
Charm Growth Score™: 83.2
By bringing consumers sustainable activewear and athleisure styles, TALA’s sustainable clothing delivers on performance, fit, quality, and style, without the hefty price tag.
4. OGLmove
Charm Growth Score™: 81.5
OGLmove makes premium women’s clothing using soft, comfortable fabrics derived from sustainable materials. They are committed to minimizing manufacturing waste, developing their own high-tech, innovative fabrics from natural sources, and sending donations to organizations like 1% for the Planet.
5. Kyte Baby
Charm Growth Score™: 81.1
Kyte Baby clothing is made from incredibly soft bamboo material that is as breathable as it is cozy. Kyte Baby ensures their fabric scraps never go to waste by using them for their littlest products or donating them to local mop factories for production.
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