31 DTC Celebrity Brands Ranked by Growth

Many celebrities capitalize on their influence and following to build their own brands. The majority of these celebrity brands are within the beauty and personal care category.

In fact, according to a report by Nielsen IQ, celebrity beauty brands surpassed $1 billion in sales in 2023, driven by a +58% growth compared to the previous year.

Wondering how these brands rank and compare? View the report to see 31 celebrity brands ranked by the Charm Growth Score™.

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Beyoncé is entering the beauty space with the launch of her new haircare brand Cécred. Here's what you need to know: 

• The brand offers eight hair products developed for all hair textures and has a focus on inclusion and product performance. 
• This product line is close to her heart as Beyoncé shares stories of how her mother was a hairdresser.
• Forbes reports that while fame is not a guarantee for success, it has helped propel brands to the forefront of the beauty landscape. For example, Rare Beauty by Selena Gomez is one of the best-selling brands at Sephora.

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