DTC Brands That Advertised During The Super Bowl

The Super Bowl 2024 had record viewership with 123.4 million viewers across all platforms. Here's what you need to know:

• Commercials were priced around $7 million for a 30-second slot.
• The game aired on CBS and Nickelodeon and streamed on Paramount+.
• Nickelodeon aired different ads in some cases as they opted to cut out advertisements about sports betting and alcohol to create a more family-friendly broadcast.
• Many celebrities were featured in ads including Quinta Brunson, Aubrey Plaza, Chris Pratt, Michael Cera, Ice Spice, Arnold Schwarzenegger, Tina Fey, Bradley Cooper, Tom Brady, Jennifer Lopez, Jennifer Aniston, Beyonce, and more.
• Forbes ranked the top 5 Super Bowl ads as follows:
  1. CeraVe "Michael CeraVe"
  2. Verizon "Can't B Broken"
  3. Volkswagon "An American Love Story"
  4. Uber Eats "Don't Forget Uber Eats"
  5. Hellmann's "Mayo Cat"

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DTC Brands That Advertised During The Super Bowl

Learn more about some of the key DTC brands that advertised during the Super Bowl. Click on each brand to view more data from their Brand Deep-Dive Report.

1. Temu

Growth Score: 100.0

The Chinese ecommerce giant advertised their low prices for a variety of products and encouraged people to "Shop Like a Billionaire."

2. Poppi

Growth Score: 89.7

Poppi's advertisement spread the message that the future of soda is now. Poppi soda has only 5g of sugar and 25 calories or less and includes prebiotics for your gut.

3. Hoka

Growth Score: 78.1

The sneaker brand released the "Fly Human Fly" ad that celebrated community as runners flew through the air. 

4. Lindt

Growth Score: 72.5

Lindt's "Life is a Ball" commercial featured one of their signature truffles flying through the air and exploring the ways people enjoy the chocolate.

5. e.l.f. Cosmetics

Growth Score: 48.9

The e.l.f. ad featured Judge Judy, Meghan Trainor, and other celebrities as they promoted their skincare and makeup products within a court setting.

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