Zoyava: 3 Key Factors Driving Its TikTok Supplement Sales Boom

As of December 1, 2024 – February 24, 2025, Zoyava has positioned itself as one of the fastest-growing health and wellness brands on TikTok Shop. With a strong emphasis on stress support and hormone balance, the brand has attracted a loyal community of wellness-minded consumers. 

Its performance is backed by a Charm Growth Score™ of 49.44 and a Charm Success Score™ of 19.17, reflecting its emerging potential and early traction in the digital health space. Thanks to its innovative product blends and relatable marketing, Zoyava continues to gain traction in the social commerce space. Here are three things to talk about when it comes to the rapid rise and future potential of Zoyava.

Photo courtesy of zoyava.com

Zoyava Dominating U.S. TikTok Shop Sales

Zoyava has quickly become a top performer in the TikTok health supplement category, generating $7.0 million in sales in just three months. Its ability to connect with consumers through short-form video content and authentic customer testimonials has been central to this growth. 

TikTok influencers and health advocates have embraced Zoyava supplements for their clean ingredients and impactful benefits, particularly in managing stress and hormonal health. This connection between transparency, effectiveness, and storytelling continues to fuel brand loyalty and high sales volumes.

Zoyava Top Product: Soothe & Smooth Bundle – Zoyava Cortisol and Myo-Inositol All-in-One Supplement

U.S. TikTok Shop's top products from the health category generated a total of $164 million in revenue and 7.8 million units sold. This impressive performance reflects the platform’s growing role in consumer health trends. It also sets the stage for brands like Zoyava to shine, with its contribution of $4.9 million and 183,000 units sold from their top product, Soothe & Smooth Bundle, which played a pivotal role in its U.S. TikTok Shop success. 

This all-in-one supplement has become a go-to solution for individuals seeking natural cortisol regulation and hormone balance. The blend of Myo-Inositol and adaptogenic ingredients appeals to consumers looking for functional, easy-to-take Zoyava supplements that address everyday stress and fatigue. Its popularity underscores a growing trend toward holistic health and proactive wellness management.

Zoyava Digital Growth Potential

Zoyava ranks in the 76.1 percentile for web traffic, suggesting that beyond TikTok, the brand is beginning to build a strong direct-to-consumer presence. As Zoyava continues to expand its product line and refine its digital strategy, there’s a clear opportunity to convert social shoppers into long-term customers. 

Enhancing the DTC experience through loyalty programs, education-driven content, and personalized supplement recommendations could further cement its position in the wellness market. With a trusted product and a passionate community, Zoyava is well-positioned to scale into a comprehensive lifestyle brand.

What's Next for Zoyava?

Zoyava has successfully leveraged the power of TikTok to become a standout name in the health and wellness space. Its sales performance, flagship product success, and growing digital presence suggest that the brand is only getting started. With continued focus on innovation, community building, and a stronger DTC strategy, Zoyava is on track to become a staple in holistic health routines.

Charm.io is a powerful ecommerce brand prospecting tool that provides insights into the growth of over 4 million brands across a wide range of categories, including the expanding beauty and personal care industry. By subscribing, you can explore detailed data on Zoyava, including its digital footprint and social performance, through a variety of unique metrics designed to help you track and evaluate fast-growing ecommerce brands.

Get further insights into DTC brands and TikTok Shops when you book a demo of Charm.io today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.