As of December 1, 2024 – February 24, 2025, Rosabella has emerged as a standout health and wellness brand on U.S. TikTok Shop, gaining momentum thanks to its all-natural approach to immune support. Known for its plant-based formulas and consumer-first mindset, Rosabella has built a loyal following that values clean ingredients and trusted results.
With rising popularity and a top-performing product, Rosabella continues to carve out a unique space in the competitive supplement market. Here are three things to talk about when it comes to the U.S. TikTok Shop success of Rosabella.
Photo courtesy of tryrosabella.com
Rosabella Dominating U.S. TikTok Shop Sales
Rosabella has generated an impressive $6.0 million in total sales over a short three-month window, becoming a key player in TikTok’s health and wellness category. The brand’s focus on high-quality, natural supplements and its ability to connect with health-conscious shoppers through short-form content have played a major role in its rapid growth.
The trust it has built with its community is reflected in repeat purchases, glowing reviews, and high conversion rates. Rosabella supplements continue to thrive thanks to their simplicity, transparency, and science-backed wellness benefits.
Top Product: Rosabella Moringa Capsules for Immune Support
Between December 1, 2024, and February 24, 2025, Top U.S. TikTok shops for the health category generated a total of $164 million in revenue and 7.8 million units sold. During this period, Rosabella’s top-performing product—the Moringa Capsules for Immune Support—has contributed significantly to the health category's performance, with $4.1 million in revenue and 361,000 units sold.
This standout supplement alone accounts for a major share of Rosabella’s overall sales and ranks among the top sellers on U.S. TikTok Shop. Rich in antioxidants, vitamins, and essential nutrients, the moringa capsules appeal to consumers seeking a natural immunity boost in a convenient capsule form. The success of Rosabella supplements is a testament to the growing demand for clean-label wellness products that deliver tangible benefits.
Rosabella Digital Growth and Success Potential
While Rosabella is already experiencing impressive success on TikTok, its current web traffic score of 7.2 percentile points to an exciting opportunity for growth in its direct-to-consumer (DTC) strategy. Supported by a Charm Growth Score™ of 11.51 and Charm Success Score™ of 15.59, these early-stage metrics reflect a brand with solid potential ready to scale.
As Rosabella expands its product offerings and enhances its digital marketing efforts, it’s well-positioned to turn U.S. TikTok shoppers into long-term, loyal customers. By investing in website improvements, personalized shopping experiences, and loyalty programs, the brand can unlock even greater digital impact. With a strong foundation and clear growth path, Rosabella is primed to elevate its presence across all channels.
What's Next for Rosabella?
Rosabella’s momentum on U.S. TikTok Shop proves that the brand understands what modern wellness consumers want. With strong product performance and a loyal customer base already in place, the next chapter for Rosabella lies in building a more robust digital ecosystem. By refining its direct-to-consumer strategy and expanding its reach beyond TikTok, Rosabella has the potential to become a household name in the natural supplements space.
Charm.io is a powerful ecommerce brand prospecting tool that gives you access to growth insights on over 4 million brands across a wide range of categories, including the fast-growing beauty and personal care industry. By subscribing, you can explore detailed data on Rosabella, including its digital presence and social performance, through a variety of unique metrics that go far beyond surface-level analytics.
Get further insights into DTC brands and TikTok Shops when you book a demo of Charm.io today.
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