Yeti has been increasingly focused on the DTC space. Here’s what you need to know about their strategy:
- Part of their DTC strategy has been selling products on Yeti’s website that can’t be sold anywhere else.
- Similar to Spotify wrapped, Yeti promoted a Year In Preview campaign across several channels including TikTok in which they created a new website for 2023 that encourages people to explore the outdoor adventures they want to take in the new year.
- Yeti has worked with 150 brand ambassadors, invested in long-form documentaries, and has experimented on platforms including TikTok and Pinterest.
Yeti’s DTC strategy, which previously made up 8% of sales in 2015, now makes up 55% of total sales.
Yeti’s Growth Stats
View Yeti’s Brand Report to get insights on their ad count, social media, tech stack, and more.
- Growth Score: 91.7
- TikTok Followers 355,400 (+45% in last 12 months)
- Instagram Followers: 1,835,294 (+7% in the last 12 months)
- Ad Count: 6,282 (+18% in the last 12 months)
Yeti: Growth by Category
Yeti is growing rapidly across different platforms compared to other DTC brands.
Yeti: Number of Ads
Yeti has significantly increased their ad count in the past year.
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