Unilever Acquires K18

Unilever has announced its acquisition of the premium haircare brand K18. Here's what you need to know:

• Unilever has added the premium biotech haircare brand K18 to its portfolio.
• K18 has developed advanced haircare solutions that address hair damage.
• According to Charm's scoring metrics, K18 is ranking higher in growth, success, and sophistication than over 70% of other ecommerce brands.
• According to Charm data, K18 has grown its number of online resellers by over 80% in the past 12 months.
• Charm data shows that K18 has consistently grown its ad count since 2020. Their ad count has increased by 17% in the past 12 months alone.
• The acquisition is anticipated to strengthen Unilever's position in the competitive beauty and personal care industry, allowing the company to tap into the growing demand for advanced and effective haircare solutions

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Learn More About K18

K18

Growth Score: 84.8

K18Peptide™, the miracle molecule in haircare. Clinically proven to reverse hair damage in just 4 minutes. Get soft, smooth, strong, bouncy hair that feels like new.

View K18's Brand Deep Dive Report

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