TikTok Shop is making waves in the U.S., with impressive growth since its September 2023 launch. Below we've used Charm data to analyze key insights from the first year of U.S. TikTok Shop sales (September 11, 2023 - September 12, 2024):
- Beauty & personal care leads the charge in terms of product category revenue, driving over $1 billion in sales in the first year of TikTok Shop's U.S. launch, followed by womenswear at $621 million.
- July 2024 marked a peak in TikTok Shop sales with over $600 million in revenue.
- MilaMiamor's 15 Day Cleanse supplements were the top-selling product on TikTok Shop driving over $39 million in revenue.
- Prerecorded videos are the top sales channel on TikTok Shop followed by TikTok Shopping Mall sales and livestream sales.
Top Beauty & Personal Care TikTok Shops
The beauty & personal care category is the top product category driving sales on TikTok Shop. Below are the top shops based on their U.S. TikTok Shop revenue in the first half of 2024.
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Data from U.S. TikTok Shop Sales January 1, 2024 - June 30, 2024
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