The U.S. TikTok Shop Sales for Phones & Electronics have skyrocketed, making it one of the fastest-growing ecommerce categories on the platform. From wireless headphones to portable projectors, TikTok users are actively shopping for trending electronics.
As of December 1, 2024 – February 24, 2025, major brands have leveraged TikTok’s viral nature to drive record-breaking sales. With the holiday season boosting purchases in November and December, the platform has become a go-to shopping destination for tech enthusiasts.
Top Phones & Electronics Shops
U.S. TikTok Shop has experienced rapid growth throughout 2024 and into 2025, with sales peaking in November and December as shoppers turned to the platform for holiday deals. The U.S. TikTok Shop Sales for Phones & Electronics have been fueled by a mix of established brands and emerging sellers, generating millions in revenue. Here’s a look at the top-performing electronic shops:
1. MINISO - $5.5 Million
MINISO specializes in affordable and stylish consumer electronics, accessories, and home essentials. The brand has gained popularity for its high-quality yet budget-friendly wireless earbuds and electronic gadgets, making it a top-seller on U.S. TikTok Shop. Its ability to tap into fast-moving trends and influencer marketing has propelled its strong sales performance.
2. JLAB - $3.2 Million
JLAB is a leader in personal audio technology, offering high-performance wireless earbuds, headphones, and speakers. Known for their affordability and premium sound quality, JLAB products have become a go-to choice for budget-conscious consumers looking for durable and stylish tech gear. The brand’s strong engagement on TikTok has driven significant sales growth.
3. Magcubic Transpeed - $2.6 Million
Magcubic Transpeed is recognized for its innovative home entertainment solutions, particularly portable projectors and smart TV boxes. The brand has capitalized on TikTok’s visual format by showcasing cinematic experiences that users can create at home, leading to an explosion in sales and customer interest.
4. ABOLO888 - $2.0 Million
ABOLO888 is an emerging electronics brand offering a variety of trending tech accessories and gaming peripherals. Its strong sales on U.S. TikTok Shop are fueled by its ability to launch high-demand gadgets that cater to the gaming and tech-savvy audience.
5. Shenzhen YLW Store - $1.8 Million
Shenzhen YLW focuses on the innovation and creation of a diverse range of game consoles and gamepads. The brand has built a strong reputation for delivering high-performance gaming accessories that cater to both casual and hardcore gamers, making it a standout seller on U.S. TikTok Shop.
6. mFish - $1.5 Million
mFish specializes in fast charging solutions, offering a wide range of power banks, fast chargers, and PD cables. With a strong inventory of US-stocked items, the brand has gained popularity among TikTok shoppers looking for reliable and efficient charging accessories.
7. ANKER - $1.5 Million
ANKER is a household name in the electronics industry, offering high-quality power banks, charging cables, and smart accessories. The brand’s commitment to reliability and innovation has helped it maintain strong sales across various ecommerce platforms, including TikTok Shop.
8. Newegg - $1.4 Million
Newegg is a well-established online retailer specializing in computers, gaming gear, and electronic components. Leveraging TikTok’s audience, Newegg has successfully expanded its reach, attracting a younger demographic interested in building PCs and upgrading their gaming setups.
9. KUAITONG - $1.4 Million
KUAITONG specializes in industrial and cleaning equipment, offering duct cleaning machines, kitchen exhaust cleaning machines, tube cleaners, boiler tube cleaners, chemicals, and spare parts. The brand has established itself as a reliable supplier for professional cleaning services, making it a unique player in the U.S. TikTok Shop market.
10. Erligpowht - $1.4 Million
Erligpowht specializes in photographic equipment accessories, home appliances, and plant lights. The brand’s diverse product range has gained attention on U.S. TikTok Shop, catering to photography enthusiasts, homeowners, and plant lovers seeking reliable and budget-friendly tech solutions.
Top Phone & Electronics Products
The U.S. TikTok Shop Sales for Phones & Electronics category has seen incredible traction, with total revenue reaching $150 million and 9.7 million total sales across all products. Here are the top-selling electronics that have captivated TikTok shoppers:
1. Magcubic: Portable Projector
- Total Revenue: $2.2M
- Total Sales: 66K
Magcubic’s portable projector has gained massive popularity for its compact size and high-resolution display, making it perfect for home entertainment and travel.
2. JLab: Noise Cancellation Wireless Bluetooth Headphones
- Total Revenue: $2.0M
- Total Sales: 44K
JLab’s wireless headphones have dominated the market with their high-quality sound, active noise cancellation, and affordability, making them a must-have for music lovers.
3. Coolnut: Retro Game Stick, Plug and Play Video Game Console with Dual Controllers
- Total Revenue: $1.9M
- Total Sales: 42K
This nostalgic gaming console offers a plug-and-play experience with thousands of preloaded games, attracting retro gaming fans looking for an easy setup.
4. Miniso: Open Ear Wireless Bluetooth Earbuds
- Total Revenue: $1.5M
- Total Sales: 67K
MINISO’s open-ear Bluetooth earbuds provide comfort and convenience, making them a hit among users who need lightweight and ergonomic wireless audio solutions.
5. Miniso: Wireless Bluetooth Translation Earphones
- Total Revenue: $1.5M
- Total Sales: 77K
These translation earphones have gone viral for their ability to translate languages in real-time, making them a favorite among travelers and language learners.
The U.S. TikTok Shop Sales for Phones & Electronics have demonstrated the power of social commerce in driving consumer demand for tech products. With $150 million in total revenue and 9.7 million units sold, the electronics category continues to thrive on TikTok.
Brands like MINISO, JLAB, and Magcubic Transpeed have proven that a strong social media strategy, combined with innovative products, can lead to massive success. As more consumers turn to TikTok for their shopping needs, top electronic shops will need to stay ahead by leveraging viral trends, influencer marketing, and exclusive deals to maintain their competitive edge.
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