MINISO has taken the retail and ecommerce world by storm, offering stylish, affordable, and innovative lifestyle products. From tech accessories to home essentials, MINISO products have gained massive popularity, particularly on social media platforms like TikTok.
As of December 1, 2024 – February 24, 2025, the brand has solidified its position as one of the top-selling names on U.S. TikTok Shop. With a Charm Growth Score™ of 83.28 and a Charm Success Score™ of 81.92, MINISO continues to expand its global reach.
83.3Charm Growth Score™
81.9Charm Success Score™
MINISO Dominating U.S. TikTok Shop Sales
MINISO has leveraged U.S. TikTok’s viral power to generate $5.5 million in sales in just three months. By utilizing short-form video marketing, influencer collaborations, and trending product demonstrations, the brand has successfully captured the attention of TikTok shoppers.
The MINISO store online has seen tremendous traffic growth as a result of its strategic approach to social commerce. Whether it’s lifestyle gadgets, beauty essentials, or tech accessories, MINISO products consistently attract customers looking for affordable and high-quality items.
MINISO Top Products You Should Check
MINISO’s success on U.S. TikTok Shop is driven by its best-selling MINISO products, which have contributed to an impressive $150 million in total revenue and 9.7 million units sold. Two of its top-performing tech accessories have played a significant role in its recent growth:
Open Ear Wireless Bluetooth Earbuds
These open-ear wireless earbuds provide a comfortable and lightweight listening experience, making them ideal for everyday use. Their ergonomic design, advanced Bluetooth technology, and long battery life have made them a viral sensation on U.S. TikTok Shop.
With $1.5 million in total revenue and 67,000 units sold, they have become a go-to choice for users seeking affordable yet high-quality wireless audio solutions.
Wireless Bluetooth Translation Earphones
MINISO’s wireless translation earphones offer real-time language translation, making them a must-have for travelers and international business professionals. Featuring cutting-edge AI-powered translation technology, they allow users to communicate effortlessly in multiple languages.
With $1.5 million in total revenue and 77,000 units sold, their affordability and functionality have contributed to their widespread popularity, further solidifying MINISO’s position as a top seller in the smart gadget space.
MINISO Dominates Channel Brand Visibility
Beyond TikTok, MINISO has established a strong presence across multiple digital platforms, enhancing its brand awareness and customer engagement. With an impressive 95.1 percentile ranking among online resellers, MINISO products are in high demand across multiple ecommerce platforms.
On Instagram, where it ranks in the 91.9 percentile, the brand leverages aesthetic product showcases and influencer partnerships to engage its audience. Additionally, its 65.0 percentile ranking on Facebook highlights its efforts in community engagement and customer interaction. While web traffic ranks at 49.3 percentile, there is still an opportunity for MINISO to improve its direct-to-consumer strategy.
Strengthening social advertising, currently at 27.3 percentile, could further drive traffic to its online store and increase conversions. The brand’s ability to consistently roll out trendy, budget-friendly products has played a key role in its sustained popularity. By optimizing its social media presence and exploring paid advertising strategies, MINISO can further solidify its position as a leader in online retail.
What’s Next for MINISO?
MINISO’s impressive U.S. TikTok Shop success proves that affordable, high-quality lifestyle products can thrive in the social commerce space. With $5.5 million in sales, top-selling wireless earbuds, and strong multi-platform brand visibility, MINISO products continue to attract millions of consumers. As the MINISO store online continues to grow, the brand has the potential to expand its digital marketing efforts and strengthen its position as a global retail powerhouse. Whether through viral product launches, influencer-driven campaigns, or enhanced digital strategies, MINISO is set to remain a dominant force in ecommerce and beyond.
Charm.io is a powerful ecommerce brand prospecting tool that provides insights into the growth of over 4 million brands across various categories, including the expanding lifestyle and retail industry. By subscribing, you can access in-depth data on MINISO, including its digital and social performance, with unique metrics that go beyond traditional Growth and Success Scores.
Get further insights into DTC brands and TikTok Shops when you book a demo of Charm.io today.
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