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JLAB: 3 Reasons Why It’s Dominating U.S. TikTok Shop Sales

JLAB has cemented its position as a leading brand in personal audio, offering high-quality yet affordable audio products that cater to a wide range of consumers. As of December 1, 2024 – February 24, 2025, JLAB has emerged as one of the top U.S. TikTok shops, achieving impressive sales through its innovative marketing strategies and commitment to excellence. With a Charm Growth Score™ of 90.30 and a Charm Success Score™ of 99.24, JLAB’s rapid expansion highlights its growing influence in the tech and audio industry. 

90.3Charm Growth Score™
99.2Charm Success Score™

Photo courtesy of jlab.com

JLAB Dominating U.S. TikTok Shop Sales

JLAB’s success on U.S. TikTok Shop is a testament to its ability to leverage viral content, influencer marketing, and product demonstrations to drive sales. The brand has generated $3.2 million in total sales over the past three months, making it one of the most sought-after tech brands on the platform. 

By offering affordable yet premium-quality audio solutions, JLAB headphones and other accessories continue to attract consumers who value both style and performance. The brand’s ability to connect with younger audiences through TikTok’s engaging video format has played a crucial role in its growth and success.

 

JLAB Top Product: Noise Cancellation Wireless Bluetooth Headphones

JLAB has been a dominant force in the personal audio industry, contributing significantly to the $150 million total revenue and 9.7 million total units sold across all U.S. top products. Among its best-selling products, JLAB headphones (Noise Cancellation Wireless Bluetooth Headphones) have taken center stage as a fan favorite.

These wireless Bluetooth headphones have become a staple for audio enthusiasts, offering active noise cancellation, immersive sound quality, and a sleek design. With $2.0 million in total revenue and 44,000 units sold, they have gained significant traction on U.S. TikTok Shop, where users rave about their durability, affordability, and superior audio experience. Whether for commuting, workouts, or work-from-home setups, JLAB’s noise-canceling headphones continue to be a best-seller in the audio market.

 

JLAB Dominates Channel Brand Visibility

Beyond TikTok, JLAB has successfully built a strong presence across multiple digital platforms, making it one of the most visible brands in the personal audio sector. With an outstanding 97.3 percentile ranking among online resellers, JLAB products are widely available and highly sought-after across ecommerce platforms. The brand’s 95.9 percentile presence on Facebook and 89.8 percentile ranking on Instagram demonstrate its strong engagement with audiences through social media campaigns, product showcases, and influencer partnerships. 

Additionally, JLAB’s 67.5 percentile ranking in social advertising and 66.4 percentile web traffic indicates that the brand is consistently driving online visibility and consumer interest through strategic marketing efforts. By maintaining a robust digital presence, JLAB continues to expand its reach and strengthen its position in the highly competitive audio market.

 

What’s Next for JLAB?

JLAB’s success on U.S. TikTok Shop and beyond reflects its commitment to providing high-quality, budget-friendly audio products that resonate with consumers. With $3.2 million in sales, a best-selling JLAB Noise Cancellation Wireless Bluetooth Headphones, and exceptional brand visibility across multiple platforms, JLAB continues to thrive in the competitive audio industry. 

As JLAB headphones and other audio accessories gain further recognition, the brand is poised for even greater growth in the coming months. Whether through social commerce, digital marketing, or product innovation, JLAB is proving that premium sound can be both accessible and affordable.

Charm.io is a powerful ecommerce brand prospecting tool that provides insights into the growth of over 4 million brands across various categories, including the rapidly expanding audio and tech industry. By subscribing, you can access in-depth data on JLAB, including its digital and social performance, with unique metrics that go beyond traditional Growth and Success Scores.

Get further insights into DTC brands and TikTok Shops when you book a demo of Charm.io today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

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