TikTok is expanding its e-commerce platform, TikTok Shop, to Italy, Germany, and France, with plans to launch in Japan and Brazil later this year. Here's what you need to know:
- The "yellow shopping cart" icon, which allows users to buy products directly from short videos and live streams, will be activated in these new regions.
- TikTok has listed numerous job openings in these countries, including 4 in Milan, 6 in Paris, and 11 in Munich, along with 26 in Tokyo and 29 in Sao Paulo.
- In 2024, TikTok Shop outperformed major e-commerce competitors like Shein in the battle for US shoppers, highlighting its rapid growth in online retail.
- Germany will adopt the "Fulfilled by TikTok (FBT)" model, where TikTok handles storage, packing, and shipping for sellers, similar to the system launched in the UK in 2023.
Top Beauty Influencers on TikTok Shop
The beauty and personal care product category has generated over $1.5 billion in U.S. TikTok Shop sales in 2024 alone.
The secret to their success? Influencers who create compelling content that drives sales.
In this report, we dive into the top beauty influencers on TikTok, which brands they are partnering with, and the amount of sales they are driving for each brand.
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