Many DTC brands are looking to be the “Beyond Meat” of the non-alcoholic beverage market. Here’s what you need to know about the boom in the non-alcoholic drink industry:

• 42% of millennials drink regularly compared to only 21% of Gen Z. As people drink less and less, non-alcoholic DTC brands are looking to take advantage of this shift in culture.
• Research from Nielsen reported that the “sober curious” movement is growing primarily due to younger people seeking healthier alternatives to traditional drinks.
• This boom in non-alcoholic beverages is also likely due to the growing self-care and anti-anxiety market. Non-alcoholic drinks are an extension of meditation apps and other trending self-care practices.

Read the full article here.

The Fastest-Growing DTC Non-Alcoholic Drink Brands

Athletic Brewing Company

Growth Score: 91.2

Pioneering a revolution in non-alcoholic craft beer. Brewing high-quality, great tasting non-alcoholic beer for today’s healthy & active beer lover.

Ritual Zero Proof

Growth Score: 87.2

Our award winning non-alcoholic spirits deliver the taste of rum, gin, whiskey & tequila without the alcohol or calories. Replaces liquor 1:1 in any cocktail.

HOP WTR

Growth Score: 81.3

HOP WTR is a non-alcoholic, hop-filled, sparkling water, brewed with adaptogens & nootropics. A healthy alternative to beer, reminding you of your favorite IPA without the booze.

Curious Elixirs

Growth Score: 70.8

Curious Elixirs are non-alcoholic cocktails for everyone. Handcrafted booze-free mocktails made with organic ingredients and No Added Sugar.

MONDAY Zero Alcohol Spirits

Growth Score: 69.5

Handcrafted, Alcohol Free Spirits. Made In Southern California From Natural Ingredients. Non Alcoholic Gin. Non Alcoholic Whiskey. Non Alcoholic Mezcal. Cocktail Kits.

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