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The Top 10 Fastest-Growing DTC Mattress Brands

Direct-To-Consumer, or DTC in short, are products or services that are financed, designed, produced, marketed, distributed, and sold by the same company directly to the consumer.

These products or services are not just limited to food and beverages. They also include makeup, clothing, and even mattresses.

DTC mattress brands make searching and shopping for a new mattress anything but stressful. These companies are determined to get their customers exactly what they are looking for by catering to different needs and comfort levels and offering easy return and trial policies.

Let’s take a look at ten of the fastest-growing DTC mattress brands.

10 Fastest-Growing DTC Mattress Brands

These brands’ positions are determined by’s Growth Score, which is a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time. is the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.

1. Nectar

One of the fastest-growing mattress brands is also America’s most awarded mattress, Nectar. The brand provides consumers with affordable, memory foam mattresses. With the belief that any person can be a morning person, their mattresses are designed for the sweetest sleep, so consumers can wake up leveled up. Nectar mattresses have over 70,000 five-star reviews, over four million happy sleepers, and 107 awards.

2. Leva Sleep

Building their collection in Canada and shipping directly to customers, Leva Sleep offers affordable, adjustable beds with a ten-year warranty on their motors and a twenty-five-year warranty on all structural components. They build their products to be the last bed customers will own and offer a sixty-night comfort trial to ensure customers are happy with their purchase.

3. DreamCloud

At DreamCloud, discover the best luxury hybrid mattress using premium materials, quality craftsmanship, and an Everlong Warranty to bring you the best sleep of your life, guaranteed. Their mattresses feature a dreamy blend of memory foam, individually-wrapped springs, and cashmere-topped surfaces. DreamCloud launched in 2018 and is now the most-awarded luxury hybrid in the U.S.

4. Big Fig Mattress

Designed from the ground up, Big Fig Mattress provides customers with a mattress that fits all of the needs of a bigger figure. Hundreds of fifteen-gauge steel coils are individually wrapped and topped with a series of high-density foams creating a comfortable sleep experience and built to hold up to 550 lbs per sleeper. Made in Cleveland, Ohio, Big Fig mattresses are made with top materials and techniques to last for decades.

5. Eva

Eva is an award-winning Australian home and furniture goods company delivering high-quality mattresses, bed frames, pillows, and linen. Eva was founded on simplifying the way furniture is bought. Eva mattresses are certified by Oeko-Tex, CertiUR-US, and EcoINSTITUT.

6. Simba Sleep

Bringing together experience and technology, Simba Sleep mattresses are one mattress with five layers of comfort and tailored to suit all people to give customers the best night’s sleep. Their Simbatex foam is an ‘open cell’ foam that allows thirty times the airflow of memory foam and is infused with the naturally occurring mineral graphite to draw heat away from the body. Simba sleep mattress is a mattress engineered for sleep.

7. Eight Sleep

Eight Sleep boasts that they are the #1 smart mattress with bed cooling technology designed to help people fall asleep faster and stay asleep. With individualized temperature adjustments, the Pod automatically adjusts the temperature of the mattress to optimize sleep based on environment, health metrics, and feedback. Each side of the pod can cool or heat to 55° — 110° F and there is a try at home for 100 nights, risk-free trial period.

8. Purple

With free delivery, free returns, and a 100-night trial period, it’s no surprise Purple is the best mattress tech advancement in eighty years. Their GelFlex Grip is made of hyper-elastic material that reduces pressure, provides support, and instantly adapts as you move. Purple also partners with nonprofits because everybody deserves supportive comfort and restorative sleep.

9. Saatva

Saatva is a handcrafted, luxury memory foam mattress with inner springs, latex, and so much more. Delivered factory-fresh to the room for free, they use responsibly sourced materials to lower their carbon footprint and provide the highest quality at the best possible value. Saatva is made to order in the USA and is the premier online retailer of luxury mattresses in the country.

10. Feather & Black

Offering a range of luxury beds, mattresses, and lines for all size beds, Feather & Black has promised comfort and style since 2004. They offer beautiful products for the perfect bedroom, from hand-stitched mattresses with natural materials, luxurious pillows and duvets, and stylishly designed beds and furniture. Free delivery and up to a 100-night mattress trial on all orders.

Learn more about how you can get in-depth DTC insights for these mattress companies and more with Charm when you sign up for a free account today. You can also sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to grow your business.

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