The Top 10 Fastest-Growing DTC Sustainable Clothing Brands

Now more than ever, sustainability is becoming more and more important. Consumers are thinking more about the longevity of the products they use as well as their impact on the environment.

This trend of practicing sustainable and eco-friendly habits leads many customers into choosing more “green” brands and direct-to-consumer (DTC) brands have followed suit.

Many eco-friendly clothing brands are paying attention to how they can help the earth by analyzing their energy usage, where and how their materials are sourced and made, and even focusing on how much water they use.

Using Charm.io’s Growth Score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time — we built a list of ten of the fastest-growing DTC sustainable clothing brands.

10 Fastest-Growing DTC Sustainable Clothing Brands

1. Cariuma

Made from organic canvas, leather, and suede, Cariuma’s sustainable sneakers are designed to be sustainable, comfortable and timeless. They empower conscious consumers by sourcing materials responsibly, designing timeless silhouettes, and maintaining ethical factories. This B Corp sustainable clothing brand designs each style to be high quality and low impact with practices to improve the product and keep the earth and consumer top of mind.

2. Understance

Understance makes comfortable bras, underwear, and bralettes with a variety of options like natural fibers, flexible underwire, and wireless. This sustainable clothing brand puts comfort above all else with their solution products designed to relieve, smooth, lift, and stay put — all without sacrificing style. Understance runs an ethically made business by paying their seamstresses 20% above the regional average, using 50% less wastewater than other manufactures, and 100& recycled materials for their tags and packaging.

3. Alohas

Founded in Hawaii to put a twist on the classic espadrilles, this sustainable clothing brand now offers summer, fall, and winter footwear so you can wear Alohas everyday, rain or shine. They incorporate both trendy silhouettes and timeless icons with a focus on sustainability by only making what consumers want to buy with their pre-order business model. Shoes are designed in Barcelona, handcrafted in Alicante, and they offer plant-based leather that looks and feels just like the real thing.

4. OGLMove

OGLMove believes that comfort doesn’t have to destroy our planet. They make premium women’s clothing using soft, comfortable fabrics derived from sustainable materials. They are committed to minimizing manufacturing waste, developing their own high-tech, innovative fabrics from natural sources, and sending donations to organizations like 1% for the Planet.

5. Parade

Made from recycled fabric and eco-friendly packaging, Parade makes seamless, smooth, and comfortable underwear in colors for every day of the week. Their products are size-inclusive, gender-inclusive, and made from reclaimed, recycled, responsible, renewable, or regenerative materials. Consumers choose to donate 1% of their order to nonprofits such as Loveland, Trans Wellness Center, Out Youth, and Attic Youth Center

6. Kyte Baby

Kyte Baby baby clothing is made from incredibly soft bamboo material, as breathable as it is cozy. Products include soft bamboo baby clothing, sleep bags, layettes, toddler pajamas, home and bath accessories. Kyte baby ensures their fabric scraps never go to waste by using them for their littlest products or donating them to local mop factories for production.

7. TALA

By bringing consumers sustainable activewear and athleisure styles, TALA’s sustainable clothing delivers on performance, fit, quality, and style, without the hefty price tag. Founder Grace Beverley wanted to make accessible and inclusive clothes that consumers will feel good in, and good about.

8. Saye

Saye makes vegan, bio-based sneakers and ecological apparel. This eco-friendly clothing company focuses on restoring forests and empowering local communities by using vegan products and innovative, bio-based, recycled, and organic materials. Since February 2017, Saye has offered alternatives to the conventional footwear industry to take steps toward a better future.

9. RUDY JUDE

Made in the USA, Rudy Jude is a plant dyed, organic clothing brand. All products are plant dyed using roots, berries, bark, flowers, leaves, lichen, and wood and all fabric is sourced from mills using only organic and sustainable practices. Rudy Jude products are sewn in Los Angeles and ship worldwide with zero plastic waste.

10. Boody

Rounding out the ten best sustainable clothing brands is Boody — a company creating beautiful, sustainable, and ethical bamboo clothing, designed for pure comfort. With Sustainability as their core mission, Boody seeks to reduce wastage, remove pesky pesticides, and stay mindful of water consumption to make their products that will make consumers feel good. They also partner with 1% for the Planet, Chris O’Brien Lifehouse, and Thread Together to create long-term change and impact.

Explore all of these fast-growing DTC sustainable clothing brands with Charm.io, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands. 

Create your free Charm.io account today. You can also sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to conduct DTC brand research or grow your business.

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