The Top 10 Fastest-Growing DTC Makeup Brands

The cosmetics and beauty industry is one of the fastest-growing industries in the world.

Cision PR Newswire predicts that this industry will surpass $128.7 billion in revenue by 2030 meaning the direct-to-consumer (DTC) makeup brands will continue to see growth and success.

With consumers increasingly embracing the ease and convenience of online shopping, this industry is also becoming more competitive and popular makeup brands are striving to stand out. 

Here’s our top ten list of the fastest-growing makeup brands in the market today.

The Top 10 Fastest-Growing Makeup Brands

We’ve compiled this list by using Charm.io and Charm.io’s Growth score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time

1. Sheglam

Screen Shot 2023-11-10 at 9.56.51 PMSHEGLAM is a makeup brand that offers a wide range of affordable and trendy beauty products. Known for its accessible prices and diverse product selections, SHEGLAM often caters to a younger demographic, providing makeup enthusiasts with budget-friendly options to experiment with various looks. 

2. YSL Beauty

Yves Saint Laurent is synonymous with luxury, and YSL Beauty lives up to the brand's reputation. Known for its iconic packaging and high-quality products, YSL Beauty continues to be a leader in the makeup industry.

3. Rare Beauty

Makeup made for consumers to feel good in. Rare Beauty is on a mission to help everyone celebrate their individuality by redefining what beautiful means, promoting self-acceptance, and giving people the tools they need to feel less alone. Selena Gomez founded Rare beauty and consumers can shop products with airy, breathable formulas that are easy to apply, blend, and build. 

4. FENTY Beauty

Screen Shot 2023-11-10 at 10.04.54 PM

FENTY Beauty is another one of the top makeup brands created by a celebrity. FENTY by Rihanna was created with the promise of inclusion for all women. Fenty focuses on a wide range of traditionally hard-to-match skin tones, creates formulas that work for all skin types, and pinpoints universal shades. Products are cruelty-free, gluten-free, paraben-free, and phthalate-free.

5. Patrick Ta Beauty

Patrick Ta Beauty is a highly regarded makeup brand founded by celebrity makeup artist Patrick Ta. The brand is renowned for its luxurious and versatile products that help individuals achieve a glamorous and radiant look. They offer a carefully curated selection of makeup essentials, including highlighters, blushes, lip products, and eyeshadows, all designed to enhance natural beauty and create a sophisticated finish. Patrick Ta Beauty's success can be attributed to the founder's extensive experience in the industry, his celebrity clientele, and a strong presence on social media. With a focus on inclusivity and a dedication to empowering individuals to express themselves through makeup, the brand has earned a devoted following and positioned itself as a prominent player in the beauty market.

6. Mecca

Mecca is an Australian-born brand that has taken the world by storm with its luxurious skincare and makeup offerings. With an extensive range of exclusive products, Mecca is redefining luxury in the beauty industry.88

7. Westman Atelier

Founded by celebrity makeup artist Gucci Westman, Westman Atelier is all about clean beauty and high-performance makeup. Their luxurious, eco-conscious products are gaining popularity among those seeking a natural and radiant look.

8. Laura Geller Beauty

Screen Shot 2023-11-10 at 10.03.50 PMLaura Geller Beauty is recognized for its innovative and high-quality makeup products, particularly its best-selling Baked Gelato Swirl Illuminator. With a focus on enhancing natural beauty, the brand offers a range of versatile and easy-to-use cosmetics that have garnered a loyal following, emphasizing radiant and luminous finishes.

9.  Kiko Cosmetics

Screen Shot 2023-11-10 at 10.03.13 PMKiko Cosmetics, an Italian makeup brand, has gained popularity for its extensive range of affordable and trend-focused beauty products. Renowned for its vibrant color palettes and diverse product offerings, Kiko appeals to a wide audience, offering a mix of playful and sophisticated options, often at accessible price points.

10. Revlon

Screen Shot 2023-11-10 at 10.10.05 PMRevlon, a global beauty brand, is renowned for its extensive range of makeup, skincare, and hair care products. Revlon is a well-established name in the beauty industry, known for its innovative formulations and a commitment to offering accessible yet high-quality beauty solutions. The brand has a broad product line that caters to diverse beauty needs, making it a go-to choice for consumers worldwide.

Want to know more about these fast-growing makeup brands?

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