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The Top 10 Fastest-Growing Luxury Makeup and Skincare Brands

The world of luxury makeup and skincare is constantly evolving, and in recent years, there has been a significant shift towards brands that offer quality, innovation, and a touch of extravagance. Using Charm’s in-depth ecommerce insights and the Charm Growth Score™, we’ve identified the top 10 fastest-growing luxury makeup and skincare brands to keep an eye on:

  1. YSL Beauty

Yves Saint Laurent is synonymous with luxury, and YSL Beauty lives up to the brand's reputation. Known for its iconic packaging and high-quality products, YSL Beauty continues to be a leader in the luxury makeup industry.

  1. Estée Lauder

Estée Lauder is a household name when it comes to skincare and cosmetics. With a rich heritage and a commitment to innovation, this brand consistently offers premium products and has a loyal following.

  1. Mecca

Mecca is an Australian-born brand that has taken the world by storm with its luxurious skincare and makeup offerings. With an extensive range of exclusive products, Mecca is redefining luxury in the beauty industry.

  1. Merit Beauty

Merit Beauty focuses on clean, minimalistic makeup products that not only enhance your natural beauty but also prioritize sustainability. This brand is a frontrunner in the clean beauty movement, attracting a growing number of fans.

  1. Westman Atelier

Founded by celebrity makeup artist Gucci Westman, Westman Atelier is all about clean beauty and high-performance makeup. Their luxurious, eco-conscious products are gaining popularity among those seeking a natural and radiant look.

  1. Lancôme

Lancôme, a classic luxury brand, continues to thrive. Known for its exquisite skincare and makeup lines, Lancôme is beloved for its effective, age-defying products.

  1. Victoria Beckham Beauty

Created by the fashion icon herself, Victoria Beckham Beauty brings a touch of posh to the world of luxury cosmetics. The brand's focus on clean beauty and sophisticated packaging has made it a rising star in the industry.

  1. Maëlys Cosmetics

Maëlys Cosmetics is a brand that combines luxury and innovation. Their skincare products are formulated with advanced technologies aimed at reducing the appearance of stretch marks, cellulite, loose skin, and more. Their commitment to quality is evident in their fast-growing popularity.

  1. Skinceuticals

Skinceuticals specializes in high-end skincare that prioritizes science and research. Their clinical-grade products are favored by dermatologists and skincare enthusiasts alike, making them a standout in the luxury skincare sector.

  1. Byredo

Byredo is a brand known for its captivating fragrances and has recently expanded into the luxury makeup space. With the same attention to detail and quality, Byredo's makeup line has quickly gained recognition.


In an industry that is continually evolving, these luxury makeup and skincare brands are making their mark by offering premium products that cater to the desires of the modern consumer. Furthermore, these brands consistently offer quality, innovation, and a touch of opulence, making them the top contenders in the world of luxury makeup and skincare. As they continue to grow and innovate, it's exciting to see what the future holds for these industry leaders.


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