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The Top 10 Fastest-Growing DTC CPG Brands

Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment. Think about the food and beverages you consume, the clothes you wear, the makeup you apply, and any household products you use. These are all examples of CPG.

Whether it's a new cereal, custom beverage, or even an exciting new body wash, one thing’s certain: the CPG market continues to grow and CPG brands are leveraging ecommerce in a big way.

Magic Spoon, for example, leans into personalization, convenience, and community by making their customers want to order cereal online versus picking up a box in-store. And as many new, smaller players shake up the market, “older” CPG brands (like Dove and Pepsi) are turning to alternative measures (social commerce and influencer marketing) in order to keep up.

10 Fastest-Growing CPG Brands

Using’s Growth Score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time — we built a list of 10 of the fastest-growing CPG brands you should look out for.

1. Crumbl Cookies

From a humble Utah cookie shop to a digitally-integrated chain, Crumbl Cookies generates hype around its rotating menu of limited-edition cookies. Crumbl announces the upcoming week’s six new flavors creating a sense of urgency amongst its customers.

2. RYZE Superfoods

By mixing the amazing power of medicinal mushrooms with coffee, RYZE Superfoods was formed to offer a daily ritual to keep consumers’ bodies fueled and their minds clear with a coffee blend loaded with adaptogenic mushrooms. They promise to deliver the highest quality ingredients, source sustainably and package conscientiously.

3. Rare Beauty

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Makeup made for consumers to feel good in. Rare Beauty is on a mission to help everyone celebrate their individuality by redefining what beautiful means, promoting self-acceptance, and giving people the tools they need to feel less alone. Selena Gomez founded Rare beauty and consumers can shop products with airy, breathable formulas that are easy to apply, blend, and build. 

4. Beauty of Joeson

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Beauty of Joeson is a Korean skincare brand dedicated to creating clean and effective skincare products using traditional Hanbang ingredients. View their products as they target certain ingredients including wrinkles, acne, pores, dullness, uneven tone, and more. 

5. Easyplant

Easyplant sells beautiful, live, indoor plants, potted in their simple, self-watering ceramic pots ensuring consumers keep their plants alive. Their easy-to-fill water reservoir feeds plants water exactly when they need it to prevent overwatering or underwatering. Easyplant offers plants in small, medium, large, huge, and collections.

6. Mielle Organics LLC

Mielle Organics LLC offers organic skin and hair care products made with natural ingredients for healthier results. Founded by Monqiue Rodriguez in 2014, Mielle Organics, LLC offers ten collections and is distributed in more than 87 countries and in more than 100,000 stores across the U.S.

7. Nathan James

Nathan James, a home furnishing brand, manufactures affordable furniture and lighting for small apartments and homes. Their products are affordable, easy to assemble, and made with high-quality materials built to last. They also offer a lifetime manufacturer warranty and a 100-day no questions asked return policy.

8. Momcozy

Momcozy was founded in 2017 to fill the need for a wearable and comfortable breast pump optimized for the lifestyle of being a parent and working mother. They design with purpose and care in mind to help moms take better care of themselves and create the highest quality products at affordable prices.

9. Quench Botanics

Quench Botanics is a Korean-based, homegrown skincare brand that is 100% cruelty-free, vegan, toxin, and paraben free. Enriching their products with Korean ginseng, cica, lotus root, grapefruit, cherry blossom extracts, sea buckthorn, tea tree oil, moringa oil, and witch hazel, Quench Botanics’s 10-step skincare routine will make you feel and look good.

10. e.l.f. Cosmetics

Based in Oakland, California, e.l.f. Cosmetics is a professional quality and affordable makeup and skincare CPG brand. Providing vegan, cruelty-free, and leaping bunny certified at drugstore prices, e.l.f. Cosmetics is clean beauty at its best. Products include bath and skin-care products, mineral-based make-up, professional tools, eyeliners, lipstick, and more.

All of this information was taken from, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands. 

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