The Biggest Sellers on Amazon: How Aggregators Find The Next Big Amazon Sellers

The Biggest Sellers on Amazon: How Aggregators Find The Next Big Amazon Sellers

Amazon aggregators are businesses that acquire and consolidate successful Amazon third-party sellers. These aggregators aim to create a portfolio of Amazon businesses to achieve economies of scale, operational efficiencies, and accelerated growth.

A big challenge for Amazon aggregators is being able to identify new Amazon acquisition opportunities. Charm’s Amazon Prospector allows aggregators to find the biggest sellers on Amazon and filter them across key metrics.

Find The Biggest Sellers on Amazon

Charm’s Amazon Prospector makes this easy for you to find the biggest Amazon sellers that are also brand-registered. Charm’s Amazon Prospector tracks over 592k sellers across key metrics including:

• Product Count
• FBA/FBM
• Category
• Location
• Reseller
• Is Not In China
• Overall Rating
• Total Ratings
• Charm Competitive Score

The Charm Competitive Score is a proprietary scoring metric that takes into account the overall success and competitive edge of the brand based on key factors including product prices, rating count, and Best Sellers Rank (BSR). The BSR is a numerical ranking system that indicates the popularity and sales performance of a product in its respective category. Filtering for Amazon sellers with a high Charm Competitive score is a great way to find biggest sellers on Amazon sellers right now.

Once you’ve adjusted the filters to identify the biggest Amazon sellers or simply Amazon sellers that match your ideal customer profile, you can dive in to learn more about specific sellers. When you click on any seller, you’ll see the seller name, business name, address, product list of what they’re selling, ratings, and price of products.

If you’re ready to save your list, you can click “Save list.” Under your Saved List you can choose to export the list to use for your prospecting efforts.

Filter for Key Metrics to Identify Acquisition Opportunities

Aggregators can use Charm’s Amazon prospector to not only find the biggest Amazon sellers, but also find the sellers that would be ideal acquisition opportunities. Below are some ways in which aggregators can filter for key metrics as they align with criteria evaluated for acquisition purposes.

Identify Product Count for Scalability Potential or Portfolio Diversification

Some aggregators look for a small product count which will help them focus on the success of a few brands. Aggregators may want to acquire Amazon businesses that have the potential for further growth and scalability. This could include product lines with untapped market opportunities, the ability to expand into new markets or regions, or the potential to optimize operations and increase efficiency. Others may be looking for businesses with a diverse product portfolio to reduce the risk of relying to heavily on a single product or product category.

Whether aggregators are looking for Amazon sellers with a small or large product count, they are able to filter their search based on a minimum or maximum product count.

Search By Product Cateogry

Some aggregators are looking to find Amazon sellers within a specific niche product category. The Amazon prospector allows aggregators to search across a specific category with the “Category” filter.

Find FBA/FBM Brands

Aggregators can use Charm’s Amazon Prospector to determine if a seller’s products are fulfilled by themselves (FBM) or by Amazon (FBA) to assess their operational capabilities and potential for scale. They can also weed out resellers with the “Reseller” filter.

View DTC & Amazon Data

Charm’s Amazon Prospector is integrated with its core DTC brand data so you can identify DTC brands that have an Amazon presence and vice versa. With the additional DTC information, Amazon aggregators can see if brands are selling on Amazon only or if they’re selling across Etsy, Shopify, or other store platforms. They can also use Charm data to see estimated revenue, product count, social media growth, and more for a brand’s DTC store.

Positive Customer Reviews and Ratings:

Aggregators consider businesses with a solid reputation and positive customer feedback. High customer ratings and reviews reflect customer satisfaction and trust in the brand. Positive reviews also contribute to better search rankings and increased conversion rates. Charm’s Amazon Prospector allows aggregators to searhc for some of the biggest fsellers on Amazon based on Amazon seller’s minimum and maximum overall rating or minimum and maximum number of total ratings.

While each aggregator may have specific criteria and preferences depending on their business model and investment strategy, Charm’s Amazon prospector allows aggregators to identify the biggest sellers on Amazon and view acquisition opportunities by filtering for key metrics. Get started with the Amazon Prospector today and find the next big Amazon acquisition opportunity.