Social beats search in this...

Shoppers are discovering brands and products on social media more so than on any other channel. Here's what you need to know:

• Consumers depend on TikTok and Instagram to discover products and make purchases. In fact, 38% of consumers discover brands via social media compared to 37% via search engines and 35% via TV ads.
• The number of consumers using TikTok to follow or find information about products and brands has more than tripled since the end of 2020.
• Over two fifths of consumers who have bought an item on TikTok Shop say they last purchased from a brand or seller they discovered using the in-app feature.
• 42% of Gen Zers say they use social networks for shopping-related research. Additionally, they are 16% more likely than the average scroller to use social networks to find items to buy.
• Influencers are also playing a role in consumers shopping through social media. 20% of women globally aged 18-24 are buying skincare products as a direct result of influencer endorsements.

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Top Products Being Sold on TikTok Shop This Week

Use Charm data to discover brands and products that fit your investment criteria, are promising potential customers, or are good additions to your store's product offering. 

1. Goli Ashwagandha Gummies

TikTok Shop Revenue - Last 7 Days: $1.26M

Goli® Ashwa Gummies are made with a blend of ingredients that support many incredible benefits! They're made with KSM-66® Ashwagandha Root Extract to help reduce stress & promote relaxation.

2. Tarte Tubing Mascara - Black & Brown Duo

TikTok Shop Revenue - Last 7 Days: $622K

Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

3. CAKES covers

TikTok Shop Revenue - Last 7 Days: $616K

GRIPPY NOT STICKY – CAKES are recommended under snug tops as we don’t use any irritating adhesives to ensure super gentle coverage. CAKES gently grip the skin with your body’s natural heat.

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