All Posts

How Vuori Achieved Success

In 2015 Joe Kudla was struggling to get investors for Vuori, but now the successful athleisure brand landed a $4 billion valuation. Here's what you need to know: 

  • In 2015, when competitors were raising tens of millions of dollars in funding, Vuori was told they weren't disruptive or innovative enough. As a result, Vuori focused on creating high-quality products while prioritizing profitability.
  • Kudla mentions that when money was cheap, many startups could fall into bad habits while Vuori never lost sight of creating high-quality differentiated products.
  • When Vuori started selling through department stores including REI, Nordstrom, Selfridges, Harrods, and Equinox gyms, the brand gained buzz through word of mouth.
  • Vuori became a top-selling brand at the 10 REI stores where it was sold. By 2018 Vuori was generating upwards of $30 million in revenue.
  • In 2021 Japanese investor Softbank poured $400 million into Vuori landing it a $4 billion valuation. Vuori is now headed toward an IPO which could come as soon as 2024.

Read the full article

Learn More About Vuori

Get insights into Vuori's growth, success, ad count, social media stats, and more when you dive into their full brand profile on Charm.

Screen Shot 2023-12-07 at 4.25.19 PM

View Vuori's Brand Profile

Get Insights into Athleisure Brands and Other Product Categories

Learn about the fastest-growing brands in key categories. From athleisure to beauty, Charm's Trending page will provide you with the insights you need to keep up with the ecommerce product categories you're interested in.


Screen Shot 2023-12-07 at 4.27.05 PM

Having difficulty viewing some of this information? Sign in or upgrade your account now.

Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find ecommerce insights with Charm.

Questions about Charm?

Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Book a Demo

Let's Get Started

Join the top companies around the world that are using Charm to close deals.