DTC brands are expanding their product assortments as a way of providing more options and appealing to customer needs. Here’s an overview:
- To complement their signature pajamas, Lunya launched The Rest Shop to grow their business and provide new offerings to customers all while being seen as a trusted brand in sleep hygiene
- So far, 92% of customers who make purchases on The Rest Shop are also buying a Lunya product
- Lunya’s curation provides clients with best-in-class sleep products to Lunya shoppers
- An analyst at Gartner anticipates that maturing DTC brands will continue to expand their product assortments, especially as a way to gain additional understanding of their customers
“Brands on Store” and “Products on Store” Filters
Find DTC brands based on the number of brands or products they have on their store. Go to Prospector > Add Filter and use the “Store” tab to select these filters.
Adjust for the minimum and maximum of brands or stores.
Sign up for a free account and you’ll have access to Charm.io, the premier eCommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.
And while you do, make sure to sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to grow your business even more.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Book a Demo