DTC Brands Growing Profitably

With venture capital harder to come by, many DTC brands are focusing on growing profitably and jewelry brand Dorsey has succeeded at doing just that. Here's what you need to know:

• Dorsey is a fashion-focused lab-grown jewelry brand best known for its sapphire necklaces (once worn by Hailey Bieber). Since launching in late 2019, Dorsey hit eight-figure revenue and seven-figure profitability.
• The company's projected 2024 year-over-year growth is expected to be 100%.
• The brand set out with profitability in mind. They maintained low customer acquisition costs and built a loyal customer base with high retention rates. They also operate with a lean team and have a marketing approach that ensures they are profitable on every first order
• In 2021 when the brand reported triple-figure year-over-year growth, investors began to reach out and they raised $1 million in seed funding.
• The brand plans on expanding its assortment of fashion-forward jewelry. The goal is for 50% of their sales to be in lab-grown diamonds to build on the popularity of their lab-grown sapphires.

Dorsey & Top Lab-Grown Jewelry Brands

There is growing interest in lab-grown diamonds. Learn more about Dorsey and see how the brand compares to the fastest-growing lab-grown jewelry brands. Learn more about each brand when you view their Charm brand deep-dive report.

1. Dorsey

Charm Growth Score™: 59.3

Dorsey Jewelry offers exquisite, handcrafted pieces that blend timeless elegance with modern sophistication. Shop lab-grown sapphire necklaces and more.

2. Diamondrensu

Charm Growth Score™: 88.9

In addition to lab-grown diamonds, Diamondrensu is well known for cutting and polishing old and antique cuts in moissanite. 

3. Linjer

Charm Growth Score™: 81.3

Discover sustainable fine jewelry for women on Linjer's online shop. Shop for rings, earrings, bracelets and more.

4. Brilliant Earth

Charm Growth Score™: 80.9

Discover beyond conflict free diamonds and stunning engagement rings. Brilliant Earth is the global leader in ethically sourced fine jewelry.

5. VRAI

Charm Growth Score™: 77.9

VRAI's diamonds are grown in our foundry, the 1st certified true zero-emission diamond producer. Shop lab-created diamonds for engagement rings & fine jewelry.

6. Ayaani

Charm Growth Score™: 77.2

Ayaani is a lab grown diamond jewelry brand and one of the most promising one-stop shops for every dream and desire.

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