Best Personal Care Appliances Revealed: What’s Hot in 2024

If you’re shopping for the best personal care appliances, you’ll want to know what’s actually selling — and more importantly, what’s working. Based on 2024 Charm sales data, WavyTalk dominated the charts, holding three of the top ten spots. From blowout brushes to curling sets, the brand claimed a massive 33% share of total revenue in this subcategory.

The Chart-Toppers in Personal Care

Let’s break down the top-selling products by total U.S. sales from January to December 2024. These numbers from Charm reflect not just strong brand presence but smart influencer collaborations, solid product design, and consistent demand from consumers looking for the best personal care appliances in the market.

WavyTalk Blowout Boost Ionic Thermal Brush – $18M

Leading the pack by a wide margin, this brush delivers salon-quality blowouts at home. Its ionic technology helps reduce frizz and enhance shine, making it a staple for everyday styling. TikTok creator @danielleathena drove massive traction, generating $4.2M in sales. It’s a go-to for speed, control, and consistent results.

Herfess Shiatsu Neck & Back Massager – $13M

Neck and back tension is a common complaint, and Herfess addressed it with deep-tissue shiatsu massage nodes and heat therapy. This product carved out its niche with ergonomic comfort and easy portability. @shopitdroptinama’s promo content brought in over $700K in tracked sales, showing just how effective influencer trust can be.

DailyLife Neck & Back Massager – $12M

This brand doubled down on muscle relief with a similar concept but different form factor. Slightly sleeker than Herfess, DailyLife’s version appeals to a more minimal design aesthetic. @becomingbethanyofficial helped it stand out, contributing $1.3M in direct influence sales.

Akunbem Electric Shaver for Women – $9M

Compact, cordless, and efficient, Akunbem's shaver climbed to $9M by solving a simple grooming problem. Built for flexibility and sensitive skin, it became a regular feature in GRWM (get ready with me) TikToks. @sarahbispyy pushed the product over the million-dollar mark herself.

Bitvae Oral Care C5 Water Flosser – $9M

Bitvae's flosser proves that oral care is gaining momentum in the personal care space. Portable, rechargeable, and dentist-approved, it makes dental hygiene more convenient. Influencer @sashacoo1 helped deliver $782K in revenue — huge for a non-glamour category.

Tymo Beauty Rowenta Beach Waves Curling Wand – $8M

Waves never go out of style. Tymo’s wand helps users get that loose, beachy look fast. Its ceramic barrel and temperature control appeal to beginners and pros alike. Backed by @life.as.annacasey’s endorsement, it locked in $582K in attributable sales.

WavyTalk: The Clear Winner in 2024

WavyTalk didn’t just top the list once — it dominated three spots, showing its depth across multiple formats. Their top brush wasn’t a fluke. These follow-up hits proved they know what their customers want:

• WavyTalk Multi-Curl 5-in-1 Curling Wand Set – $7M A versatile tool with interchangeable barrels, perfect for users who switch up their style often.
• WavyTalk Sleek Sweep Ionic Hair Straightener – $6M Lightweight, with anti-frizz tech and floating plates, it’s a favorite for smooth finishes without damage.

Together, these helped WavyTalk cement its position among the best personal care appliances brands of the year. The company also benefited from consistent support by creators like @danielleathena, who helped move multiple SKUs with authentic and relatable content.

Together, these helped define WavyTalk as one of the best personal care appliances brands of the year. Their strong influencer marketing game — including multiple campaigns from @danielleathena — fueled the brand’s presence and total market share.

Other Noteworthy Entries

While WavyTalk took the spotlight, two other brands also made a noticeable impact. These products secured their place in the top 10 by offering solid value, high utility, and riding the wave of viral creator campaigns.

• Tymo Beauty Tymo Ring Hair Straightener – $7M

Tymo Beauty specializes in innovative styling tools, and this straightener is no exception. With its signature ring design, it offers more surface contact and even heat distribution. Known for reliable performance and ease of use, this tool became a favorite for quick styling routines.

• Olov Electric Body Hair Trimmer – $5M

Olov focuses on grooming tools designed for precision and comfort. Their body hair trimmer is compact, cordless, and skin-friendly, making it ideal for at-home grooming. Its minimalist black-and-gold aesthetic helped it stand out visually, while its functionality earned user trust.

These devices rounded out the top 10, proving there’s still a strong market for both hair styling and body grooming tools.

How Charm.io Can Help You Spot the Next Best-Seller

The data from 2024 shows a clear pattern: consumers are responding to smart design, creator-backed campaigns, and reliable performance. WavyTalk’s dominance proves that knowing what your audience wants — and pairing it with strong influencer strategy — pays off. But they’re not alone. Other brands carved out wins by addressing daily pain points and making personal care easier and more enjoyable.

If you're serious about staying ahead in the personal care appliances market, tools like Charm.io can give you a competitive edge. It helps brands and retailers discover breakout products and rising names before they hit mainstream success. Request a demo with Charm.io and get ahead of the trend.