Top UK Beauty Shops on TikTok: Who’s Leading in Sales and Engagement

In the UK, TikTok Shop is shaping a new era of beauty retail. The platform is giving rise to creator-led brands, and value-driven beauty products that resonate with buyers. Charm.io data on the top 10 UK beauty shops are a mix of new and established brands using TikTok Shop to reach and sell directly to customers. Let’s take a closer look at the UK’s highest-grossing TikTok beauty shops and what sets them apart.

Top 10 Beauty Shops in the UK on TikTok Shop

These are the top-performing beauty shops shaping TikTok Shop’s beauty scene in the U.K.—brands that stand out for their high sales, creator-powered campaigns, and deep audience engagement.

1. PL Makeup Academy – $25.8M

PLouise is a social-native powerhouse that dominates the UK beauty scene with a hyper-engaged community. Known for its bold makeup aesthetics, educational content, and viral product drops, PLouise has mastered creator marketing and limited-edition hype. Its $25.8M in GMV reflects a perfect blend of branding, community, and relentless TikTok presence.

2. MadebyMitchell – $11.4M

Created by renowned MUA Mitchell Halliday, MadebyMitchell rides high on creator credibility. The brand has carved a niche with pigment-rich products, hybrid formulas, and “TikTok Live” exclusives. Its $11.4M in sales shows how creator-founder brands can build trust and fast-track scale on TikTok Shop.

3. TheBeautyCrop – $6.6M

This cruelty-free, skin-first brand focuses on hydration, glow, and skincare-makeup hybrids. With $6.6M in GMV, TheBeautyCrop is proof that affordable, clean products marketed via creators can win across TikTok’s value-conscious audience. Their influencer kits and bundle strategies consistently fuel viral traction.

4. BPerfect Cosmetics – $5.6M

Known for dramatic looks and pro-level pigments, BPerfect sits at the intersection of artistry and nightlife glam. It’s a go-to for bold color stories and collabs with UK creators. Its $5.6M in sales reflects consistent creator backing and a loyal audience that responds to tutorials and product demos.

5. Whites Beaconsfield – $5.3M

Whites Beaconsfield leans into TikTok’s beauty-wellness crossover. From teeth whitening to oral care kits, the brand offers a minimalist aesthetic with mainstream appeal. Its success—$5.3M in GMV—is driven by performance visibility, influencer reviews, and daily routine content.

Other Top Performing Brands: 6–10

These five brands close out the top 10 with style—each one standing out through a bold niche, local influence, and smart creator-driven moves that are making waves on TikTok Shop.

• Give Me Cosmetics – $5.3M: Known for skincare bundles and affordable essentials, it thrives on TikTok for offering value-based solutions with high utility.
• Nature Spell – $4.3M: Specializes in natural oils and scalp care, boosted by wellness content and hair care tutorials.
• HNB Cosmetics – $4.3M: Founded by YouTuber Holly Boon, HNB bridges luxury and accessibility, with performance-focused foundations and tools.
• L’Oréal Paris – $3.9M: The legacy player that proves even global giants can win in the TikTok space—with the right price points and creator partnerships.
• Tatti Lashes – $3.6M: A brand synonymous with bold lashes, Tatti continues to dominate via collabs and GRWM content tailored for night-out glam.

What This Means for the UK Beauty Market

• Creator-led brands dominate. Over half the list is made up of influencer-founded or TikTok-native labels.
• Performance and price win. Brands offering visible results, bundle value, and creator tutorials outperform those relying on static visuals.
• Legacy brands aren’t out—they just have to adapt. L’Oréal and Tatti Lashes show that established players can succeed if they embrace social-driven retail strategies.

What the Top UK Beauty Shops Reveal

The TikTok Shop beauty market in the UK highlights a clear shift toward creator-led commerce, trend-focused bundles, and highly engaged communities. From PLouise's makeup education empire to MadebyMitchell's creator-built brand, each shop in the top 10 reflects the power of authentic content and customer connection.

Whether you're a beauty founder aiming to grow on TikTok or an established name looking to stay competitive, these rankings are a roadmap. Request a demo with Charm.io to uncover real-time insights and data on emerging ecommerce leaders.