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Trends in DTC dog food


One in five households adopted a pet during the pandemic, and at the same time, consumers were turning to ecommerce for their pet food needs. These factors sparked growth in DTC pet food subscription services. Here’s what you need to know:

  • 27% of pet food sales took place online in 2020; the number is expected to rise to 35% by 2024.
  • The DTC landscape allows for a level of personalization that brick-and-mortar stores cannot provide. Pet food companies such as allow consumers to personalize their dog food which is something that cannot be done in brick-and-mortar stores.
  • To manage all DTC customer data, Ollie has invested in several platforms and staff across multiple mediums from email to SMS and voice.
  • Ollie launched an app that allows customers to manage their subscriptions by updating delivery and frequency dates and making changes to their meal plans.

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The Fastest-Growing DTC Dog Food Brands

Check out some of the fastest-growing DTC dog food brands right now. Click “Follow” on these brands to unlock a newsfeed of insights and updates.

1. VivaRaw

Growth Score: 85.9

Human-grade, fresh, single-protein meals. Prepped in our USDA kitchens & delivered straight to your door.

2. YumWoof Natural Pet Food

Growth Score: 82.9

Get the personalized nutrition plan your dog needs with non-GMO air dried dog food.

3. Openfarmpet

Growth Score: 79.3

Open Farm’s natural pet food is made of quality ingredients to ensure healthy pet food for your cat or dog.

4. Identity Pet Nutrition

Growth Score: 78.8

Identity Pet is real meat pet food crafted fresh. Uncompromising quality: 100% real meat, poultry & fish with carrots, vitamins, minerals & agar-agar.

5. Wellness Pet Food

Growth Score: 73.0

Your pet’s food should not only be delicious, but also it should make our pets healthy and happy, so they truly thrive.

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