Top TikTok Makeup Products and the Creators Behind Their Sales Boom

TikTok isn't just setting beauty trends—it's driving real revenue. In 2024, the top TikTok makeup products on TikTok Shop pulled in millions, often off the strength of a single product and a handful of creators. Here’s a full breakdown of what sold, who pushed it, and how brands leaned into creator-driven content to cash in.

Top TikTok Makeup Products and Their Most Profitable Creators

1. Sacheu Beauty – All Day & Night Lipliner

Sales: $11M
Top Creator: @robitussin.dm – $913K

Sacheu dominated TikTok Shop in 2024 with a single product: the All Day & Night Lipliner. This one item alone generated over 99% of the brand’s total sales on the platform, showing just how strong a singular hero product can be. The lipliner’s appeal came from its smooth application, high-pigment formula, and long wear time—qualities that TikTok beauty lovers demonstrated in tutorials and wear tests. @robitussin.dm helped lead the charge, posting authentic looks and getting nearly $1M in attributed sales through her content.

2. Tarte Cosmetics – Best-Sellers Trending Trio

Sales: $10M
Top Creator: @ttshopfaves – $2.2M

Tarte’s bundle of fan favorites—plumping gloss, mascara, and eye pencil—tapped into every makeup need in one kit. The versatility made it easy for creators to show full-face routines using just one product listing. TikTok loved the convenience and performance, with @ttshopfaves turning it into a viral sensation. She alone helped drive more than $2.2 million in sales, thanks to high-volume tutorials and GRWM clips that broke down how to use each piece.

3. Wonderskin Beauty – Blading Lip Stain Masque

Sales: $5M
Top Creator: @nursemirandashea – $729K

The Blading Lip Stain Masque from Wonderskin became a content goldmine. Its peel-off mechanism and dramatic before-and-after effect gave creators endless ways to engage followers. It gained popularity for delivering bold color that didn’t budge. @nursemirandashea was one of the breakout creators, bringing in $729K in attributed sales by highlighting how effortless the stain was and how long it lasted.

4. Terez & Honor – Advanced Eyelash Serum

Sales: $5M
Top Creator: @wellnesswithlys – $641K

This eyelash serum succeeded because of real, noticeable results. TikTok thrives on transformation, and this product delivered. Users posted time-lapse content and close-ups of growth over time. @wellnesswithlys stood out by walking viewers through her routine, driving $641K in tracked purchases and helping solidify the serum’s credibility with an organic, skincare-focused audience.

5. One Size Beauty – On 'Til Dawn Setting Spray

Sales: $4M
Top Creator: @abby.souki – $524K

This setting spray became the go-to for sweat-proof, long-wear looks. It made countless appearances in heat tests and transfer-proof challenges. Viewers wanted proof, and creators delivered. @abby.souki pushed the product into countless For You Pages with real-use demos and wear tests, generating over half a million in sales alone.

6. KimChi Chic Beauty – Puff Puff Pass Set & Bake Powder

Sales: $4M
Top Creator: @lexirosenstein – $357K

KimChi Chic’s playful branding met serious product performance. The Set & Bake Powder became a favorite for creators showing how to bake makeup without flashback or caking. @lexirosenstein shared her process and results, helping move $357K worth of powder and making the case for affordability with effectiveness.

7. One Size Beauty – Ultimate Blurring Setting Powder

Sales: $4M
Top Creator: @siearaashton – $644K

One Size repeated its success with a second product in the top tier. The Ultimate Blurring Setting Powder was known for its photo-friendly finish and ability to smooth texture instantly. TikTok creators like @siearaashton highlighted these results in high-quality before-and-after reels, contributing to $644K in direct sales.

8. B&Q Lash – 30D + 40D Lash Kit

Sales: $4M
Top Creator: @magqpoon – $209K

These lash kits took DIY to the next level. Offering salon-level volume at home, the 30D + 40D lashes became a must-have for beauty creators demonstrating lash applications and removals. @magqpoon played a key role, turning how-to content into $209K in purchases by making it look simple and beginner-friendly.

9. Forever Bloom Skincare – Biomimic Foundation

Sales: $3M
Top Creator: @itzelsantan098 – $252K

Foundation and skincare combined in this viral hybrid. TikTok audiences appreciated its lightweight, buildable formula that catered to both beauty and skin health. @itzelsantan098 leaned into the natural finish trend, helping the product hit $3M in total sales while generating over a quarter million through her own content.

10. uCoolMe – Fairy Manga Lashes Extension Kit

Sales: $3M
Top Creator: @zoottt_ – $475K

The cosplay and kawaii trend helped this lash kit skyrocket. With manga-inspired lash styles, it was made for dramatic looks and niche aesthetics. @zoottt_ built content around these transformations and contributed nearly half a million in attributed sales—proof that even niche products can go mainstream with the right TikTok strategy.]

What Made These the Top TikTok Makeup Products?

These products didn’t climb the charts from shelf appeal alone. TikTok creators played the most critical role in elevating them to best-seller status. Every product on this list gained momentum not through traditional ads but through short-form videos that captured attention, demonstrated use, and earned audience trust.

The most effective content paired strong visuals with quick takeaways: how to apply, what results to expect, and how it looks in real time. Viewers got to see texture, pigment, finish, and wear—all within seconds. It wasn’t about flashy branding; it was about authenticity, transformation, and relatability.

These products also benefited from repetition. Creators didn't just mention them once. They built multiple posts, testing the items in different lighting, under various conditions, or alongside other products. That repetition created familiarity, which turned into trust, and eventually—into purchases.

More importantly, these creators were relatable, not unreachable celebrities. Their content showed products in real homes, on real skin, without heavy editing. That made it easier for followers to envision themselves using the same items. And when they saw comments full of "add to cart" or "I need this," the bandwagon effect kicked in.

In short, what made these the top TikTok makeup products wasn’t just product quality—it was the perfect storm of engaging creators, consistent content, and direct proof of results, all delivered in the format TikTok users already love.

The Power of a Viral Product and a Creator Push

This lineup of top TikTok makeup products reveals a consistent theme: standout results happen when high-performing products meet the right content creators. Whether it's a lip stain, foundation, or lash kit, TikTok continues to democratize the beauty space by turning niche trends into mass-market successes.

If you're a beauty brand looking to break into the TikTok Shop space, the data is clear: find your hero product, partner with influential creators, and watch the momentum build.

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