The Influencer marketing industry was valued at over $16 billion in 2022. Here are the main developments in the industry predicted for 2023:
- Content will go beyond social media and expand to connected TV, programmatic display, digital out-of-home, and more.
- Digital content will be fully shoppable with live-stream shopping continuing to gain popularity.
- Expanded partnerships will use influencers beyond social media to be looped into new product releases for example. Brands may even hire them as employees to weigh in on creative decisions.
View Recommended Influencers
Go to any Brand Report in Charm and click on the “Growth” tab to view recommended influencers for the brand. You can download this list and see similar brands these influencers follow.
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