Indigo Luna is rapidly gaining attention in the DTC (direct-to-consumer) athleisure space, known for its sustainable and ethically made apparel that merges fashion with function. Specializing in eco-friendly yoga wear and swimwear, the Indigo Luna store offers a variety of thoughtfully crafted products, including leggings, tops, and swim pieces made from organic and recycled materials. Their minimalist, earth-toned designs resonate with a conscious consumer base seeking comfort, style, and sustainability in their athleisure choices.
The brand’s commitment to slow fashion and ethical production has fueled its growth. Here are three key insights into Indigo Luna’s rising popularity in the athleisure market:
Photo courtesy of indigoluna.store.com
1. Indigo Luna Expands Advertising Efforts
Indigo Luna has seen an 84% increase in ad count over the last year, signaling their strategic focus on broadening brand reach. This significant rise in ads reflects their targeted approach to showcasing the values and quality behind their eco-friendly activewear. By investing in conscious, impactful advertising campaigns, Indigo Luna effectively communicates their commitment to sustainability while attracting a wider audience.
2. Indigo Luna Boosts Website Traffic
Over the past 12 months, Indigo Luna has experienced a 124% increase in monthly paid traffic, placing them in the 98th percentile in the Charm Growth Score™ by Category for website traffic. This surge highlights their ability to drive online engagement and convert interest into sales. The Indigo Luna store is more than just a platform for shopping; it’s a hub where customers can explore collections rooted in transparency and ethical values, reinforcing the brand’s growing appeal.
3. Indigo Luna Gains Traction on TikTok
Indigo Luna’s presence on TikTok has also expanded, with a 69% increase in followers over the past year, bringing them to over 6,980 followers. This growth positions them in the 87th percentile in the Charm Growth Score™ by Category for TikTok. The brand effectively utilizes TikTok’s platform to share behind-the-scenes content, eco-friendly lifestyle tips, and styling inspiration, connecting with a younger, sustainability-focused audience.
As Indigo Luna continues to grow in the competitive DTC athleisure market, their unwavering dedication to sustainable practices, ethical manufacturing, and community connection remains at the heart of their success.
Looking for more in-depth ecommerce insights about Indigo Luna or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.
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