Cariuma: What You Should Know About This Fast-Rising DTC Athleisure Brand

In the crowded athleisure market, Cariuma is making waves as a direct-to-consumer (DTC) brand that seamlessly blends sustainability with style. Cariuma shoes have quickly become a favorite among eco-conscious consumers who want both comfort and fashion in their footwear. Known for its timeless sneaker designs, Cariuma focuses on creating sustainable, high-quality shoes made with ethically sourced materials like bamboo, organic cotton, and recycled rubber. The brand offers versatile footwear that transitions effortlessly from casual outings to more active lifestyles, making it a perfect fit for the athleisure space.

Cariuma's lineup includes popular sneaker styles like the OCA, IBI, and CATIBA, all designed with a strong focus on sustainability and comfort. Here are three important aspects of Cariuma’s growth and success as a DTC athleisure brand:

Photo courtesy of cariuma.com

1. Cariuma's Steady Growth on Instagram

Cariuma has seen a 28% increase in Instagram followers over the last year, placing them in the 99th percentile in the Charm Growth Score™ by Category. The brand effectively leverages Instagram to showcase not only its stylish shoes but also its commitment to sustainability. By sharing content that features eco-friendly initiatives, influencer collaborations, and user-generated content, Cariuma connects with a growing audience that values ethical fashion and quality craftsmanship.

2. Cariuma Expands Its Presence on Facebook

In addition to its growth on Instagram, Cariuma has also achieved an 8% increase in Facebook followers over the past year, placing them in the 94th percentile in the Charm Growth Score™ by Category. This steady rise in followers highlights the brand’s ability to engage a broad demographic through community-driven content, ranging from customer testimonials to behind-the-scenes looks at the brand’s sustainable practices. Facebook continues to be a strong platform for Cariuma to deepen relationships with its audience while promoting its comfortable and stylish shoes.

3. Cariuma Increases Advertising Efforts

Cariuma has seen a 6% increase in ad count over the last year, placing them in the 92nd percentile for advertising in the Charm Growth Score™ by Category. This uptick in advertising reflects their strategic focus on expanding their reach and reinforcing brand visibility. Cariuma’s targeted ads highlight the unique blend of sustainability and comfort offered by their shoes, effectively attracting new customers while emphasizing their brand values.

As Cariuma continues to grow its digital footprint and connect with consumers on multiple platforms, its commitment to sustainability, style, and quality remains central. With its eco-friendly Cariuma shoes gaining popularity, the brand is poised to remain a leader in the DTC athleisure market.

Looking for more in-depth ecommerce insights about Cariuma or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.