Find The Top Ecommerce Categories with Charm

Find The Top Ecommerce Categories with Charm

Charm.io is the premier ecommerce intelligence platform that can help you find the top ecommerce categories and brands. Charm tracks over 4 million brands across over 160 metrics including growth, sophistication, tech stack, social media metrics, ad count, and more. Charm makes it easy for you to find the top ecommerce categories by listing them on our Trending page. Right now the top ecommerce categories include apparel and accessories, health and beauty, outdoor recreation, pet supplies, cooking and baking ingredients, and kitchen and dining.

Charm has identified these categories as being the top ecommerce categories as they have the highest relative Growth Scores, a proprietary scoring system created by the Charm team. The Growth Score is a multidimensional score that calculates how fast a brand is growing. It takes into account social media growth, website traffic, and more.

While it’s interesting to analyze the top ecommerce categories with Charm, what perhaps is even more interesting is to see trending product categories right now. These product categories are generating buzz in the ecommerce space and brands with high growth scores. These brands and product categories could be shedding light on the future of the ecommerce space in terms of brand popularity and success.

View some of the trending product categories below including:

• Alcohol-free
• DIY & false eyelashes
• Athleisure

Check out the fastest-growing brands across these trending categories below.

The Top 5 Fastest-Growing DTC Alchohol-Free Brands

1. Athletic Brewing

A Connecticut-based brewery exclusively focused on selling craft non-alcoholic beer. Their brand’s beers have been recognized in “best-of” media shout outs with their Athletic Lite brew even winning a few gold medals.

2. Ritual Zero Proof

Ritual Zero Proof specializes in non-alcoholic spirits. Unlike some other brands, Ritual Zero Proof crafts their drinks as opposed to distilling them, meaning there is never any alcohol ever.

3. Lyres

Founded in 2019, Lyre’s seeks to replicate the world’s most popular spirits in a non-alcoholic spirits format. It is the world’s most awarded range of non-alcoholic drinks. They use cutting-edge food science to recreate the closest possible texture and palate weight to traditional alcoholic beverages.

4. Three Spirit

Three Spirit delivers plant-based, non-alcoholic drinks made with functional ingredients directly to your door. Their non-alcoholic drinks are vegan, gluten-free, and have no artificial sweeteners.

5. Hop WTR

HOP WTR is a sparkling water brewed with hopes, infused with adaptogens and nootropics to take you from stressed to decompressed without the alcohol. It’s a booze-free, calorie-free, sugar-free choice for beer lovers. Available in the following flavors: classic version, lime, mango, and blood orange.

The Top 5 Fastest-Growing DIY & False Eyelash Brands

1. Lilac St.

Lovingly designed. Cruelly-free. Handmade lashes. For infinite looks to strike fire in your heart. Lilac St. was founded by Alicia Zeng during the Covid-19 pandemic to offer consumer at-home extensions infused with deep care and thoughtful design. Their lashes are vegan and made with 100% premium Korean silk pbt and bonded with body-safe glue and cotton thread.

2. Lash Therapy

An Australian-owned brand, Lash Therapy delivers premium natural beauty products with proven scientific benefits and only the best ingredients. Their products enhance your natural beauty, strengthen your confidence, and empower women. Cruelty-free, 100% natural ingredients, and money-back guarantees to promote long, luscious lashes and brows that you will love endlessly.

3. Lashify

With over 185 patents and 167 trademarks worldwide, Lashify is the world’s first and only DIY lash extension system making complex beauty applications simple. CEO and founder, Sahara Lotti invented the revolutionary Gossamer lash, fuse control wand, whisper-light, bondage bonds, the Gossamer cartridge, and Underlash Technology.

4. Urban Doll

Urban Doll is the brand that turns heads, creates killer looks, and next-level aesthetics. They give users an affordable solution to feel their best with lashes that can be applied at home and wear confidently for two weeks.

5. Flutter Habit

Kasey Jackson was unsatisfied with falsies and eyelash extensions and created Flutter Habit to provide lashes with long wear times, affordable prices, and a comfortable application. Using small segments underneath the natural lash instead of large strips on top, Flutter Habit’s lashes are faux mink (cruelty-free) and designed to be worn safely for 3–5 days.

The Top 5 Fastest-Growing Athleisure Brands

1. Actively Black

This Black-owned entity saw a void in representation and investment back into the communities whose culture created the cool factor for giant brands like Nike, Adidas, and Jordan. Actively Black is a premium athleisure and sports apparel brand determined to re-invest and improve the mental and physical fitness of the Black community.

2. Crop Shop Boutique

Crop Shop Boutique (CSB) was created to bring consumers stylish and functional activewear, inside and outside of the gym. They seek to provide pieces that are unique, compliment your body, and celebrate your beauty. CSB products want you to think sexy, functional, quality, support, and comfort.

3. TALA

Founded in 2019, TALA is known for its figure-hugging silhouettes and smoothing seamless fabrics. They offer a variety of sets and separates, made with 75% recycled fabrics, in multiple, subtle tonal hues. TALA aims to provide sustainably-made activewear that delivers performance, fit, quality, and style, without the hefty price tag.

4. Vuori

A premium performance apparel brand, Vuori, focuses on sustainability in regard to materials, waste reduction, carbon footprint offsetting, social responsibility, and community leadership. They offer a new perspective on performance apparel by integrating fitness, surf, sport, and art.

5. Gold Hinge

Gold Hinge is a boutique clothing company promising athleisure wear that’s elevated and made with the intention of being comfortable and casual. They offer versatile athleisure wear including trendy tops, bottoms, and outwear with the modern, on-the-go woman in mind.

Use Charm’s Prospector to filter brands to find the top ecommerce categories and brands. You can dive into each ecommerce brand to view information about their ad count, social media metrics, technographics, and so much more.

Sign up for a free Charm account now to get started. And while you do, make sure to sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to find the in-depth ecommerce insights you’re searching for.