Find The Top Amazon Sellers with The Amazon Prospector

Selling products on Amazon can be a lucrative opportunity for individuals and businesses alike. Amazon provides a platform for sellers to reach a vast customer base and take advantage of their robust infrastructure for order processing, fulfillment, and customer service.

If you’re a business that serves Amazon sellers, it is beneficial to identify top Amazon sellers as well as learn more about their products and brands.

What makes a top Amazon seller so successful?

Several factors contribute to the success of an Amazon seller. While success can be subjective and dependent on individual goals and metrics, here are some common elements that often contribute to a seller’s success on the platform:

Product Selection

Choosing the right products to sell is crucial. Successful sellers often conduct thorough market research to identify products with high demand, manageable competition, and reasonable profit margins. They consider factors like market trends, customer preferences, and niche opportunities.

Competitive Pricing

Pricing products competitively is vital for attracting customers. Successful sellers analyze the market and competition to set prices that are appealing to buyers while ensuring profitability. They may take advantage of pricing strategies like dynamic pricing tools or promotional pricing to optimize sales.

Excellent Product Quality

Offering high-quality products is essential for building trust and a positive reputation, often resulting in positive reviews. Successful sellers focus on sourcing reliable suppliers, maintaining product consistency, and ensuring that their products meet or exceed customer expectations.

Optimal Product Listings

Creating well-optimized product listings is crucial for visibility and sales. Successful sellers write compelling and accurate product titles, descriptions, and bullet points. They use high-quality images, relevant keywords, and product attributes to enhance discoverability and conversion rates.

Fulfillment and Shipping

Efficient and reliable fulfillment is key to customer satisfaction. Successful sellers may leverage Amazon’s Fulfillment by Amazon (FBA) service to ensure fast and reliable order processing, packaging, and shipping. They also monitor inventory levels and manage stock to prevent stockouts.

Customer Service

Providing excellent customer service is essential for success on Amazon. Successful sellers promptly respond to customer inquiries, address concerns or issues, and strive to exceed customer expectations. They maintain positive seller feedback and ratings, which contributes to winning the Buy Box and attracting more customers.

Marketing and Promotion

Successful sellers employ marketing and promotional strategies to increase visibility and drive sales. They may leverage Amazon’s advertising tools, participate in promotional campaigns like Lightning Deals, or implement external marketing efforts such as social media advertising or influencer partnerships.

Seller Performance Metrics

Maintaining good seller performance metrics is critical for long-term success. Successful sellers monitor and optimize their performance metrics, including order defect rate, late shipment rate, and customer feedback. They strive to meet or exceed Amazon’s performance standards to retain selling privileges and win the Buy Box.

Continuous Improvement

Successful sellers continuously analyze their performance, customer feedback, and market trends. They adapt their strategies, refine their product selection, and explore new opportunities to stay ahead of the competition and meet evolving customer needs.

Brand Building

Building a strong brand presence can contribute to long-term success. Successful sellers focus on creating a reputable brand image, delivering consistent quality, and establishing a loyal customer base. They may leverage Amazon’s Brand Registry program or external marketing efforts to strengthen their brand identity.

Resellers vs Brand-Registered Sellers on Amazon

If your business is looking to serve top Amazon sellers, you may want to weed out resellers in your prospecting efforts. Resellers on Amazon are individuals or businesses that purchase products from manufacturers, distributors, or other sources and then sell those products on Amazon’s platform. Resellers do not own the brands of the products they sell.

If your business does not serve resellers, you’ll want to look for brand-registered sellers only. These sellers own the brands they sell on Amazon. They have control over the products, their branding, and listing content. Amazon’s Brand Registry program allows brand-registered sellers to protect their intellectual property, manage brand content, and access additional marketing and brand-building tools. Furthermore, brand-registered sellers can create enhanced product listings with additional visual and multimedia content, such as videos, comparison charts, and detailed product descriptions. This can help improve the overall shopping experience and conversion rates.

Finding top brand-registered Amazon sellers with The Amazon Prospector

Charm’s Amazon Prospector makes this easy for you to find the top Amazon sellers that are also brand-registered. Charm’s Amazon Prospector tracks over 592k sellers across key metrics including:

• Product Count
• FBA/FBM
• Category
• Location
• Reseller
• Is Not In China
• Overall Rating
• Total Ratings
• Charm Competitive Score

The Charm Competitive Score is a proprietary scoring metric that takes into account the overall success and competitive edge of the brand based on key factors including product prices, rating count, and Best Sellers Rank (BSR). The BSR is a numerical ranking system that indicates the popularity and sales performance of a product in its respective category. Filtering for Amazon sellers with a high Charm Competitive score is a great way to find top Amazon sellers.

When you use the Amazon prospector to filter for Amazon sellers with a high Charm Competitive score, you’ll be able to easily find top Amazon sellers. By not selecting the “Reseller” filter, you’ll be sure to only view brand-registered sellers.

Once you’ve adjusted the filters to identify Amazon sellers that match your ideal customer profile, you can dive in to learn more about specific sellers. When you click on any seller, you’ll see the seller name, business name, address, product list of what they’re selling, ratings, and price of products.

If you’re ready to save your list, you can click “Save list.” Under your Saved List you can choose to export the list to use for your prospecting efforts.

Overall, the Amazon Prospector makes it easy to identify brands and sellers on Amazon that fit your key client base. Get started with the Amazon Prospector today to operationalize your outreach, increase your ACV, clean up your CRM, and complete your revenue goals.