Evil Goods has made a name for itself in the beauty and skincare space, offering high-quality, natural skincare solutions that have gained traction on U.S. TikTok Shop. As of December 1, 2024 – February 24, 2025, Evil Goods beef tallow has risen in popularity as part of the Top U.S. TikTok Shop sales in Beauty & Personal Care.
The brand’s commitment to using pure and nourishing ingredients has attracted a dedicated customer base looking for holistic skincare alternatives. Below, we explore three key aspects of Evil Goods’ success, including its performance in U.S. TikTok Shop sales, impressive web traffic, and digital growth potential.
Photo courtesy of evilgoods.org
Evil Goods Dominating U.S. TikTok Shop Sales
Evil Goods has established itself as a rising brand in the Beauty & Personal Care sector on U.S. TikTok Shop, generating $4.4 million in total sales over three months, as part of the $467 million in total revenue from top-performing brands, Evil Goods’ contribution highlights its ability to stand out in the competitive skincare market.
With a total of 28.9 million total units sold across all top products in the platform, the brand’s contribution has successfully positioned Evil Goods beef tallow products as a go-to skincare essential for those seeking natural hydration and nourishment. The brand’s rapid rise has been fueled by its viral TikTok marketing campaigns, user testimonials, and the growing consumer demand for non-toxic skincare solutions.
Evil Goods Impressive Web Traffic
Evil Goods’ web traffic data provides insight into its growing online presence. With a 47.7 percentile web traffic ranking, the brand has seen fluctuations in visitor activity, peaking at 12.8K visits in February 2025, up from 3.7K in January 2025 and 11.3K in December 2024. Despite these inconsistencies, the interest in Evil Goods whipped beef tallow and honey balm continues to grow, attracting consumers eager to explore alternative skincare options.
The direct-to-consumer (DTC) traffic data suggests that while TikTok drives significant sales, there is an opportunity to further optimize the brand’s website for direct conversions. Strengthening SEO, offering exclusive web-only promotions, and refining the online shopping experience could help Evil Goods maintain more consistent web traffic growth. Additionally, investing in targeted online advertising and expanding influencer partnerships beyond TikTok could drive even more traffic and increase customer retention.
Evil Goods Best Product: Whipped Beef Tallow & Manuka Honey Face Cream
Evil Goods' Whipped Beef Tallow & Manuka Honey Face Cream has emerged as a standout product in the natural skincare market. With $4.4 million in total revenue and 169k units sold, this hydrating face cream has gained traction among consumers seeking clean, nourishing beauty solutions.
The combination of rich beef tallow and Manuka honey provides deep moisture, skin barrier protection, and anti-inflammatory benefits, making it a highly sought-after alternative to traditional moisturizers. Its success on U.S. TikTok Shop has been fueled by viral user testimonials, influencer endorsements, and growing awareness of the benefits of tallow-based skincare. As demand rises, Evil Goods is poised to further capitalize on the shift towards holistic and non-toxic beauty trends.
What’s Next for Evil Goods?
Evil Goods’ success on U.S. TikTok Shop, increasing web traffic, and opportunities for digital expansion make it a noteworthy brand in the skincare industry. The brand is poised for continued success with $4.4 million in total sales, a strong-performing Evil Goods beef tallow product line, and a growing online presence.
As it refines its direct-to-consumer strategy and invests in digital marketing, Evil Goods whipped beef tallow and honey balm are likely to remain a staple in natural skincare. Evil Goods can build a lasting reputation in the clean beauty space by optimizing its online presence and enhancing customer retention efforts.
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