Anua has quickly become a standout in the skincare industry, recognized for its gentle, effective formulations that cater to a wide range of skin concerns. As of December 1, 2024 – February 24, 2025, the Anua skincare set has gained tremendous traction as part of the Top U.S. TikTok Shop sales in Beauty & Personal Care. The brand has capitalized on social commerce trends, using influencer marketing and viral content to drive impressive sales. Below, we explore three key aspects of Anua’s rise, including its strong performance in U.S. TikTok Shop sales, impressive web traffic, and digital growth potential.
32.6Charm Growth Score™
19.6Charm Success Score™
Anua Dominating U.S. TikTok Shop Sales
Anua has carved out a solid position in the Beauty & Personal Care sector on TikTok Shop, generating $5.4 million in total sales over three months. As part of the $467 million in total revenue from top-performing brands, Anua’s share highlights its growing influence in the digital beauty space. With TikTok’s 28.9 million total units sold, the brand has leveraged viral product showcases and skincare tutorials to maintain its competitive edge.
The Anua skincare set, known for its soothing and hydrating formulas, has become a must-have for skincare enthusiasts looking for high-quality, minimalistic routines. By focusing on clean ingredients and science-backed formulations, Anua has strengthened its reputation as a trusted skincare brand on social commerce platforms.
Anua Impressive Web Traffic
Anua’s strong web presence indicates its growing popularity in the beauty industry. With a 72.8 percentile web traffic ranking, the brand has seen a consistent increase in website visits, recording 142K in December 2024, 141K in January 2025, and peaking at 165K in February 2025. These numbers reflect strong consumer interest in Anua products, as more shoppers turn to the brand’s direct-to-consumer (DTC) site for purchases and skincare information. The rise in web traffic suggests that beyond TikTok sales, Anua is successfully building a loyal customer base that seeks out its skincare solutions beyond social commerce platforms.
This trend indicates that consumers are actively researching and engaging with Anua outside of impulse TikTok purchases, highlighting an opportunity to further optimize its website for conversions. Strengthening SEO, enhancing site navigation, and offering exclusive deals through the DTC site could help Anua convert these visitors into long-term customers.
Anua’s Digital Growth Potential
Anua has demonstrated a strong market presence on TikTok Shop, but its Charm Growth Score™ of 32.62 and Charm Success Score™ of 19.64 indicate an opportunity for further digital expansion. These scores suggest that while Anua products have performed well in social commerce, there is room for improvement in strengthening its direct-to-consumer (DTC) presence and increasing customer engagement.
As Anua continues to expand its product offerings and refine its digital marketing strategies, it can potentially convert TikTok shoppers into repeat customers. Investing in an enhanced DTC site, loyalty programs, and personalized marketing efforts could help the brand establish a more sustainable and independent online presence, allowing it to compete more effectively with established skincare giants.
What’s Next for Anua?
Anua’s impressive success in TikTok Shop sales, growing web traffic, and potential for digital expansion make it a brand to watch in the beauty industry. The brand is well-positioned for long-term growth with $5.4 million in total sales, a high-performing Anua skincare set, and a steadily increasing online presence.
As it refines its DTC strategy and leverages the power of social media marketing, Anua products will likely continue gaining popularity among skincare enthusiasts. Anua can transform its short-term success into a lasting skincare empire by optimizing its digital presence and enhancing customer retention.
Charm.io is a powerful ecommerce brand prospecting tool that provides insights into the growth of over 4 million brands across various categories, including the rapidly expanding skincare industry. By subscribing, you can access in-depth data on Anua, including its digital and social performance, with unique metrics that go beyond traditional Growth and Success Scores.
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