BoomBoom: 3 Things to Talk About Its U.S. TikTok Shop Success

Between December 1, 2024, and February 24, 2025, BoomBoom has carved out a unique space for itself in the health and wellness category on U.S. TikTok Shop. Best known for its invigorating nasal sticks, BoomBoom is redefining the way consumers approach energy and focus through natural aromatherapy. With fast-growing popularity and strong social proof, BoomBoom has become a go-to brand for wellness seekers looking for a quick pick-me-up.

Photo courtesy of boomboomnaturals.com

BoomBoom: Growth and Success on the Rise

With a Charm Growth Score™ of 84.16 and a Charm Success Score™ of 97.71, BoomBoom is clearly on an upward trajectory. These metrics reflect the brand’s exceptional ability to scale while maintaining customer satisfaction. 

BoomBoom’s unique value proposition—a blend of convenience, sensory stimulation, and natural ingredients—has positioned it as a breakout success in a crowded market. Their growing fan base continues to advocate for the product’s impact on focus, energy, and mood.

BoomBoom Impressive U.S. TikTok Shop Sales

BoomBoom U.S. TikTok Shop performance speaks volumes, with $3.4 million in sales during just three months. The brand has effectively leveraged TikTok’s engaging short-form content to demonstrate the instant benefits of its products. Viral videos featuring unboxing experiences and real-time reactions have helped BoomBoom stand out. The popularity of BoomBoom nasal sticks showcases a growing consumer appetite for simple, fast-acting wellness solutions in today’s busy world.

BoomBoom Dominates Channel Brand Visibility

BoomBoom’s brand visibility extends beyond TikTok, with standout percentile rankings including 93.3 on Facebook, 89.1 on Instagram, and 77.0 among online resellers, where users regularly engage with the brand’s energizing and wellness-focused content. These strong placements ensure the product remains top-of-mind and widely accessible across key digital channels. 

While its 47.3 percentile in web traffic and 29.3 percentile in social advertising indicate room for growth, BoomBoom’s ability to generate viral interest and benefit from organic buzz continues to strengthen its position. On TikTok itself, BoomBoom holds a solid 78.7 percentile, affirming its relevance among today's top social-first wellness brands.

What's Next for BoomBoom?

With rising sales, strong customer advocacy, and standout performance across major social platforms, BoomBoom is positioned to evolve from a viral sensation into a lasting wellness staple. By improving its web traffic and investing more in social advertising, the brand has the potential to expand beyond impulse buys and foster a loyal customer base. As BoomBoom continues to innovate in sensory wellness, its next chapter could include product line extensions, a stronger DTC ecosystem, and even global expansion.

Charm.io is a powerful ecommerce brand prospecting platform that tracks the growth of over 4 million brands across a wide range of categories, including health and wellness. By subscribing, you can access detailed insights into BoomBoom’s digital and social performance, using unique metrics that go beyond standard Growth and Success Scores to uncover new opportunities.

Get further insights into DTC brands and TikTok Shops when you book a demo of Charm.io today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.